The short version
- People pick a local hardware store for answers. Posts that show your staff knowing the fix beat posts that list stock.
- Post the season's problem before it hits: pipe wrap before the freeze, mulch before the mow, filters before the smoke.
- Show a real shelf, a real tool and a real person at the counter.
- 3 posts a week is plenty: one seasonal checklist, one how-to or product, one shop moment.
A homeowner has a leaking hose bib and a free Saturday. The big box store is 20 minutes away. They check your Facebook Page to see if you're open and if you'd know what part to hand them. If the page is blank, they drive past.
Hardware stores have a quiet superpower: the person at the counter knows the answer. Here are 18 hardware store social media post ideas that show it. Swap in your details and use them as written. A garden center on the next block has similar seasons, which our garden center post ideas cover.
What a hardware store post needs to do
Your customers don't love shopping. They love finished jobs. Every post should help them finish one.
- Name the job ("patch a drywall hole"), not the aisle.
- Show the exact part or tool, next to a hand or a ruler.
- Say it's in stock, and where.
- Give the staff member's name who can help.
If your Page is starting cold, what to post on your business Facebook Page covers the basics.
Seasonal checklist posts
Before the freeze
First freeze is coming to [town] this week. Checklist: disconnect the hoses, wrap exposed pipes and shut off the outdoor spigot inside. We have everything in aisle [number]. Ask for [name].
Photo: A roll of pipe wrap and a faucet cover.
Spring start-up
Spring list: new smoke detector batteries, a fresh furnace filter, a hose that doesn't leak. All under $[price]. We'll bag it up at the counter.
Photo: Batteries, filter and a hose on the counter.
Storm prep
Storm coming? We have flashlights, batteries, tarps and ice melt, and we're open till [time] today. Check your sump pump before you go to bed.
Photo: The storm-prep end cap, fully stocked.
Fall yard cleanup
Leaves are down in [town]. Rakes, bags, blowers and gutter scoops are at the front. Ask about renting a leaf vac for $[price] a day.
Photo: A line of rakes at the door.
Quick fix and how-to posts
Patch a hole
Fist-size hole in the drywall? You need a patch, spackle and a putty knife. About $[price] total and an afternoon. Ask us for the self-adhesive patch, it's the one we use.
Photo: A patch kit and putty knife on a wall.
Which screw?
A drawer of screws can look like a puzzle. Tell us what you're fastening, and we'll hand you the right one. Bring the old one for a match.
Photo: A hand holding two different screws.
Running toilet
Toilet running? Nine times out of ten it's the flapper, and that's a $[price] part. Bring a photo of the inside of your tank and we'll match it.
Photo: A flapper next to the tank lid.
Paint color match
Bring a chip, a photo or the lid from the old can and we'll match the color while you wait. Takes about 10 minutes at the paint desk.
Photo: The paint mixer with a freshly mixed can.
If you need photos of the fix, how to take good photos for your business page shows how to line them up with a phone.
Local contractor and community posts
Contractor counter
Contractors: we open at [time] and keep your orders on a pickup shelf. Call [phone] by [time] and your lumber's ready when you walk in.
Photo: A loading dock with a stack of lumber.
Cut-and-key service
We cut keys, rekey locks and cut glass and screens while you wait. Most jobs take under 10 minutes. Bring the old one.
Photo: The key machine, close up.
Local teams
We're proud to sponsor the [team]. Good luck Saturday. Come by the store for a free bag of ice for the cooler.
Photo: The team banner on the store wall.
Rental tool of the week
Rent a [tool] for $[price] a day. Perfect for a one-weekend job. We'll show you how it works before you leave.
Photo: The rental tool on a cart.
The contractors you stock also post about their jobs. See plumber post ideas to understand how they write about the same seasons.
Staff, shelves and old-timer posts
Meet the aisle expert
[Name] has worked the plumbing aisle for [number] years. Show [him/her] a broken part and [he/she] will name it before you finish the sentence.
Photo: The employee at the plumbing aisle, mid-sentence.
Ask us anything
Stumped by a project? Comment with a photo and we'll answer. Real answers from people who've done the job.
Photo: A plain graphic with the store's logo.
Just in
New on the floor: [product]. We tried it on the job and kept the ones we liked. Stop in and we'll show you.
Photo: A shelf with the new product and a price sign.
Thank you, regulars
A man came in for a washer. Left with a washer and a story. That's the best part of the job. Thanks, [town].
Photo: A paper bag on the counter with a washer inside.
A simple week of hardware store posts
3 posts a week
- MonSeasonal checklistWhat's coming this week and what to buy.
- WedQuick fixOne job, one part, one price.
- FriShop momentA face, a delivery or a thank-you.
Not sure what days to pick? The weekly Facebook posting schedule helps you plan it.
What makes a hardware store page look closed
Do
- Post the season's problem a week early.
- Show a real part with a price.
- Name a staff member who can help.
- Answer comments asking if you carry something.
Don't
- Give risky advice on gas or electrical work.
- Post only sale flyers.
- Leave a snow shovel post up in July.
- Ignore a question in the comments.