The short version
- Plumbing is a distress purchase. Your page needs to show 2 things before the leak starts: that you're open and that your number is easy to find.
- Post for the problem coming this week, like frozen pipes before a cold snap or sump pumps before a week of rain.
- Short how-to tips earn trust. People remember the plumber who told them where their main shutoff is.
- 3 posts a week is plenty: one seasonal warning, one tip, one crew or finished job.
Nobody scrolls Facebook hoping to find a plumber. They find one at 11pm with water on the floor, and the first thing they do is check a page. If your last post is from last spring, they may skip you for the next name on the list.
The good news: plumbing posts are some of the easiest to write. Every season brings its own problem, and you already know it by heart. Below are 23 ideas for the plumber social media post ideas you keep meaning to get to. Swap in your town and your details and post them as they are. Heating and air shops face the same seasons, so our HVAC post ideas are a good second read.
What plumber social media posts need to do
A plumber's page has a different job than a bakery's. Customers aren't browsing. They're worried, and they want to know you're real, local and picking up the phone. Every post should quietly answer one worry. Electricians have the same trust job, and electrician post ideas covers it.
| What the customer worries about | The post that answers it |
|---|---|
| Is this company still open? | Any post from this week, with a real van or tech in it |
| Will anyone answer at night? | Your emergency number, posted before the cold snap or storm |
| Will I get ripped off? | A plain tip that shows you'd rather prevent a problem than bill for one |
| Who's coming into my house? | A crew post with a name, a face and how long they've been with you |
| Can I handle this myself? | A "do this, then call us" post that says where the DIY line is |
If you're starting from nothing, read what to post on your business Facebook Page first. This guide fills in the plumbing version of each type.
Frozen pipe and cold snap post ideas
Post these 2 days before the cold, not during it. Once pipes are freezing, your followers are already on the phone with someone.
Know your main shutoff
Cold snap coming to [town] this week. Quick test: do you know where your main water shutoff is? If not, go find it today. If a pipe ever bursts, shutting that valve is the first thing to do. Not sure where yours is? Message us a photo of your basement and we'll point you to it.
Photo: A main shutoff valve with a tag on it.
Drip and open the cabinets
Tonight's low is [temperature]. On the coldest nights, let a faucet drip a little on any outside wall and open the cabinet doors under your kitchen and bathroom sinks. Warm air gets to the pipes. It costs you a few cents of water and might save you a burst pipe.
Photo: A sink cabinet with its doors open.
Disconnect the hose
Before the first hard freeze: unscrew your garden hoses from the outside spigots. A hose left on traps water in the faucet, and that's how outdoor pipes split. Takes 30 seconds a spigot. Do it on your way out the door tomorrow.
Photo: A coiled hose beside an outdoor spigot.
The thaw rule
Found a frozen pipe? Please don't use a torch or open flame on it. A hair dryer on low or warm towels is the safe way to start. If you can't reach it or you see a crack, shut off the water and call us at [phone].
Photo: A hair dryer and a towel on a pipe, staged.
Cold snap on-call notice
Cold hits [town] hard Thursday night. We have techs on call through the weekend. Save this number now so you're not hunting for it in the dark: [phone].
Photo: A van with frost on the windshield.
Water heater and fixture post ideas
A water heater is the one plumbing problem people have a feeling about. Nobody thinks of it until the shower goes cold. These posts get you in their head first.
How old is your water heater?
Quick check: go look at your water heater. The label has a date on it. If it's getting up there in years, it's smart to know before it quits on a Sunday. Send us a photo of the label and we'll tell you what to expect, no charge.
Photo: A water heater label, close up.
Rust or puddle warning
A little water at the base of your water heater, or rust-colored water from the hot tap only, is worth a call. Don't wait on it. We'd rather look at it on a Tuesday than at midnight.
Photo: The bottom of a tank, with a flashlight.
Flush it
Sediment builds up in a tank water heater over the years. Draining part of it on a schedule helps, and your manufacturer's manual says how. Want us to do it for you? We'll flush it and check the valve while we're there. Message us to book.
Photo: A hose draining a tank into a bucket.
Washer hose check
Look behind your washing machine. Rubber hoses crack and bulge with age, and a burst one floods a laundry room fast. Braided steel hoses hold up better. Takes us 20 minutes to swap them. Ask us about it next time we're out.
Photo: The back of a washer with both hoses showing.
The running toilet
Is your toilet running when nobody's using it? That's water going down the drain all day and showing up on your bill. Most of the time it's a flapper that costs a few dollars. Not sure? Send us a video of it.
Photo: The inside of a toilet tank.
Drain and what-not-to-flush post ideas
These are the posts people share with their families, because every household argues about what goes down the drain. They also have a built-in photo, and the photo is gross enough to stop a scroll.
Grease isn't a liquid
Grease from the pan looks like a liquid. Down the drain, it cools and turns into a plug. Wipe the pan with a paper towel and toss it in the trash. Your kitchen drain will thank you.
Photo: A greasy pan next to a paper towel.
The wipes post
We pulled this out of a line in [neighborhood] this week. The label said "flushable." Your pipes disagree. Only toilet paper goes down the toilet. Everything else goes in the trash.
Photo: The clog, on a tarp, taken from a safe distance.
Hair catcher
A $[price] hair catcher in the shower drain is the cheapest plumbing fix there is. Empty it once a week. If your tub already drains slowly, call us and we'll clear it.
Photo: A hair catcher sitting on a tub edge.
Don't mix drain cleaners
Used one drain cleaner and it didn't work? Don't pour a second one on top. Mixing them can make dangerous fumes. Run water, open a window and give us a call.
Photo: A sink with a plunger beside it.
Sump pump and spring rain post ideas
A sump pump that fails during a storm is a story people tell for years. Post these a week before the rainy stretch, and again when the forecast changes. Roofers face the same storm-week rush, as shown in roofing post ideas.
The bucket test
Spring rain is coming to [town]. Test your sump pump today. Pour a bucket of water into the pit. The pump should kick on, empty it and shut off. If it doesn't, call us before the forecast arrives, not after.
Photo: A bucket being poured into a sump pit.
Backup power
Storms knock out power, and a sump pump needs power. A battery backup is worth asking about if your basement has ever taken on water. We install them. Message us for a quote.
Photo: A backup battery next to a sump pump.
Gutters and downspouts
Plumber tip that isn't really plumbing: make sure your downspouts send water several feet away from the house. If they dump right at the foundation, the water has nowhere to go but your basement.
Photo: A downspout extension on a lawn.
Storm cleanup notice
Flooded basement in [town]? Shut off power to the area if you can do it safely and stay out of standing water. Then call us at [phone]. We'll get a tech to you as soon as we can and we'll tell you honestly how long it'll be.
Photo: A van loading up pumps at the shop.
Posts like these go to a small slice of your followers each time, which is why nobody sees some Facebook posts. Post the cold-snap and rain reminders more than once.
Emergency number, crew and job post ideas
People let a plumber into their home. These posts show who's coming through the door. They're also the ones your regulars like and share. Anyone who walks into a home has this job, so cleaners can also use cleaning business post ideas.
Pin your emergency number
Emergency? Call [phone], day or night. A real person picks up. Screenshot this post and save it to your phone for when you need it.
Photo: The van with the phone number showing.
Meet the plumber
Meet [name]. [He/She] has been fixing leaks in [town] for [number] years and still gets excited about a good pipe job. If [name] shows up at your door, say hi.
Photo: The plumber in work clothes, not posed.
Before and after repipe
This house in [neighborhood] had old galvanized pipe that had been slowly closing up. Now it's all new and the water pressure is back. Thank you, [first name], for trusting us with it.
Photo: Old pipe next to new copper or PEX, same angle.
What we found
What we found behind a vanity in [town] today: a slow leak that had been going for who knows how long. A drip you can't see can still rot a cabinet. If you hear one, call us early.
Photo: A damp cabinet floor, with no address visible.
Thank-you to the boot cover
Little thing, but our techs put on shoe covers in every home and lay a drop cloth under the work. It's how we'd want someone to treat our house. Thanks for letting us in, [town].
Photo: Shoe covers on a tech's boots at a front door.
For the finished-job shots, before and after post ideas shows how to line up two photos so they match.
A simple week of plumber posts
You don't need all 23 at once. Pick 3 a week and rotate. Our guide to how often a business should post explains why steady beats frequent.
3 posts a week
- MonSeasonal warningWhat's coming this week: cold, rain or a holiday.
- WedDo-this tipOne problem, one fix, plus when to call you.
- FriCrew or finished jobA face, a van or a before and after.
What makes a plumbing page look closed
Do
- Put your emergency number in posts about storms and cold.
- Post the same seasonal reminder 2 or 3 times.
- Show a real van, tech or job from this month.
- Ask before you show a customer's home or quote their words.
Don't
- Post gross photos with an address or a face in them.
- Give advice that could hurt someone if they get it wrong.
- Leave a "Happy New Year" graphic up until summer.
- Argue in the comments when someone complains about price.
