The short version
- People hire a remodeler for a room they live in every day, so show finished rooms and how you protect the rest of the house.
- Remodeling choices are stressful. Posts about picking tile, cabinets and counters help the owner picture the result.
- Dust, noise and timelines are the real worry. Say how you handle them before they ask.
- 3 posts a week is enough: one before and after, one choice or tip and one crew or house-care post.
A homeowner planning a kitchen has already saved photos of 40 kitchens. Then they check your Facebook Page, and what they find decides whether you get the call. These home remodeling social media post ideas keep that page full of the right things.
Remodeling is photogenic, but the photos are only half the story. Below are 17 posts that cover the room, the choices, the mess and the people. Fill in the brackets and post.
What a remodeling post has to show
A remodel changes how someone lives for weeks. Your posts should answer 2 quiet fears: will it look good and will I survive it.
- One finished room, shot in good light with clutter moved out
- One plain line about the work: what was removed, what went in
- A hint of how you protect floors, pets and sleep
- A clear way to ask for an estimate
Kitchen and bathroom remodel post ideas
These 2 rooms are most of what a remodeler sells. Keep a folder of finished shots so you always have one ready.
The finished kitchen
A kitchen in [town] we just wrapped. The owners wanted more counter space and a spot for the kids to do homework. We took out a wall, added an island with seating, and moved the fridge. Thanks, [first name], for letting us in.
Photo: Wide shot from the doorway with every light on.
Tub to walk-in shower
Swapped a tired tub for a walk-in shower in a [town] home. Easier to step into, easier to clean, and the same footprint. This one took [number] days from demo to the last caulk line.
Photo: The shower from the bathroom door, glass clean.
What's behind the wall
This is what we found when we opened the wall: an old pipe that had been weeping for years. It's why we look before we promise. Fixed it, closed it up, and the owners never had to see it again.
Photo: The opened wall with the pipe visible, no address in frame.
Small bath, big change
This bathroom is [number] square feet, about the size of a closet. New tile, a better vanity and a lighter wall color made it feel twice as big. You don't need space to make a room better.
Photo: A narrow bath photographed from the corner.
Material choice and design decision posts
Owners freeze on choices. Help them pick, and you become the person they call. Flooring companies run a similar sample-board story, as flooring company post ideas shows.
Counter samples side by side
Choosing a counter? Here are 3 we pull out most often: [stone], [quartz] and [butcher block]. Different cost, different upkeep, different look. Come to the shop and put your hand on them. Pictures lie.
Photo: Three samples laid out under the same light.
Cabinet door styles
Shaker, flat panel or raised? Most of our [town] kitchens end up with Shaker because it fits almost every house. If you love something bolder, tell us. We'll build it.
Photo: Three cabinet doors on the shop wall.
The decision calendar
Here's something we tell every client: pick your tile, cabinets and fixtures before we start. Late choices are the number one reason a remodel runs long. We'll give you a list and a date for each.
Photo: A sample board with tags and dates.
Paint vs tile backsplash
Not sure about a backsplash? Tile is more work and holds up to splashes. A painted wall costs less and is easy to change. We'll tell you which we'd pick in your kitchen.
Photo: A kitchen wall half tiled, half painted, staged.
Living through the remodel: dust, noise and timelines
This is the fear nobody puts on a quote. Say how you handle it, and you stand out. Posts like these also do well in local groups, which local Facebook groups for business covers.
Dust walls
Every kitchen demo we do starts with a plastic wall, floor covering and a fan that pulls air out a window. It won't make the dust disappear, but the rest of your house stays livable.
Photo: A taped plastic dust wall in a hallway.
Our daily wrap-up
Before we leave each day, we sweep, haul out debris and put away tools. You'll never come home to a pile in the driveway. That's part of the price, not an extra.
Photo: A swept floor and a tool bin, lids closed.
A week in a temporary kitchen
Going without a kitchen for [number] weeks? Set up a microwave, a coffee pot and a hot plate in the dining room. Paper plates are allowed. It passes quickly, and we'll tell you how many days are left.
Photo: A folding table with a microwave and a coffee maker.
Pets and open doors
Got a dog or a cat? Tell us on day one. We keep doors shut, gates latched and tell the crew to look before they step back. Your pet's safety counts the same as your floors.
Photo: A baby gate across a work area doorway.
Start date and end date
Every job gets a start date and a target finish date on paper. If something shifts, like a back-ordered window, you hear from us that day, not at week 6.
Photo: A printed schedule on a refrigerator door.
Crew, reviews and thank-you posts
Homeowners let your crew into their lives. Show them. Handymen build trust the same way, as handyman post ideas shows.
Meet your carpenter
This is [name], our lead carpenter. [He/She] builds our cabinets and trim and won't leave until a joint is tight. If [name] is at your house, you're in good hands.
Photo: The carpenter at the saw, mid-cut.
A review we're proud of
Thank you to [first name] for the kind review. We read every one at the Monday meeting. If we did a good job for you, tell us. If we didn't, tell us that too.
Photo: A screenshot of the review, name cropped.
Tool library
The truck is packed for tomorrow: level, saw, drop cloths, extra caulk and coffee. We bring what we need so there's no driving back to the store at 2pm.
Photo: The open truck bed, neat and labeled.
Anniversary open house
We've been remodeling homes in [town] for [number] years. Stop by the shop Saturday for coffee, samples and a look at what's possible. Bring your measurements and your questions.
Photo: The showroom doorway with the open sign.
A week of remodeling posts
Pick 3 a week and rotate. If you're unsure what else belongs on your page, read what to post on your business Facebook Page.
3 posts a week
- MonA finished roomBefore and after, or just the after.
- WedA choice or a tipCounters, tile, cabinets or timing.
- FriHouse care or crewDust walls, the foreman or a thank-you.
What hurts a remodeler's page
Do
- Tidy the room before you take the finished photo.
- Show the sample board next to the result.
- Ask the owner before you post their home.
- Mention the dust plan once in a while.
Don't
- Post a half-done room with tools everywhere.
- Quote a cost without the scope.
- Show a family photo on the wall or a child's room.
- Promise a finish date you can't control.