The short version
- A roof is a big, stressful purchase. Calm and clear posts win over scary ones.
- Finished roofs, tidy crews and a plain explanation of the process do most of the selling.
- Post before storm season and after one. Be useful first and leave the pitch for last.
- Keep insurance talk general. Tell people to read their own policy and call their insurer.
Homeowners think about their roof twice: when it leaks, and when someone knocks on the door saying it might. Both times, they check a page. If yours is quiet, they call whoever has a post from this week.
The best roofing Facebook post ideas calm people down and tell them what to do next. That's what the 20 below are built for. Put your town and your details in the brackets and post them.
Why calm roofing posts win
Roofers have a reputation problem, and your customers know it. Some contractors show up after every storm with a clipboard and a scare. The roofer who says "here's what to look for, and here's when to call" stands out right away.
- Lead with what to look for, not what could go wrong.
- Say what happens next in plain steps. People fear the unknown more than the price.
- Show the crew, the truck and the finished work. They prove you're real.
- Make one offer per post, like a free roof check, and keep it honest.
Storm season post ideas
Post before the storm and a few days after. Be kind and useful. People who have just lost shingles don't need a hard sell.
Before storm season
Storm season is coming to [town]. A quick walk around your house can help: look for missing or curled shingles, loose flashing and gutters pulling away from the house. See something? Send us a photo and we'll tell you if it needs attention.
Photo: A homeowner's view of a roofline from the yard.
After the storm
Storm went through [town] last night. If you're checking your roof, please do it from the ground. Don't climb up there. Look for shingles in the yard, stains on the ceiling and water in the attic. Message us if you need a hand.
Photo: A neighborhood street with leaves and branches down.
Tarp offer
If a branch went through your roof, we can tarp it fast to keep the weather out. Call [phone]. We'll get to the worst ones first and we'll tell you honestly when we can get to yours.
Photo: A crew member rolling out a tarp.
Choosing a roofer after a storm
Roofers will knock on doors after a storm. Before you sign anything, ask for the company's license and proof of insurance, get the quote in writing and take your time. A good contractor won't mind.
Photo: A clipboard with a written estimate form.
Ice on the roof
Heavy snow or ice on the roof? Stay off it and away from the edge. Ice that slides can hurt someone. If you see water coming in, call us and we'll talk through what to do.
Photo: A roofline with icicles, shot from the ground.
Inspection and maintenance post ideas
Most roof problems start small. These posts help people spot them early, which builds trust and gets you the small jobs that become big ones.
What a roof inspection covers
What happens when we inspect your roof: we look at shingles, flashing, vents and the gutters, and check the attic if we can. You get photos and a plain-English summary. No pressure to do anything.
Photo: A crew member on a ladder with a camera.
Signs of an aging roof
Curled corners, granules in the gutters and dark streaks can all be signs a roof is getting tired. Streaks alone are usually cosmetic. If you see more than one, send us a photo.
Photo: A close-up of shingle granules in a gutter.
Attic check
The best time to find a leak is before the ceiling stains. On a bright day, look in your attic for daylight coming through the roof, or damp insulation. If you find any, message us.
Photo: An attic with a flashlight beam on the rafters.
Moss and trees
Tree branches rubbing your roof wear shingles away over time. Trimming them back helps. If they overhang your house, a tree service can handle it. Then we can look at what's underneath.
Photo: A branch against a roof edge.
Repair or replace
"Do I need a new roof?" We hear it a lot. Sometimes a repair is the right answer. We'll tell you what we see and what each option costs, and we'll never push the big one if you don't need it.
Photo: Your estimator pointing at a patched section of roof.
Gutter and insurance basics post ideas
Keep insurance posts general. You're a roofer, not the adjuster. Say what you know and send people to their own policy and their own insurer.
Clean gutters
Clogged gutters send water back under the shingles and down the siding. Clear them in the fall, and again in the spring if you have big trees. We can clear them and check the roof edge while we're up there.
Photo: A hand scooping leaves from a gutter.
Downspouts
Make sure your downspouts send water away from the house. If they're dumping at the foundation, a simple extension fixes it. Not sure? Message us a picture.
Photo: A downspout with an extension.
Documenting damage
If a storm damages your roof, take photos before anything gets moved: the damage, the yard and any water inside. Then call your insurance company. We can send our own photos and a written estimate to share with them.
Photo: A phone taking a photo of a ceiling stain.
Read your policy
Not sure what your homeowner's policy covers when it comes to wind or hail? Read it before you need it, and call your agent with questions. Policies vary, and we can't tell you what yours covers. We can tell you what shape your roof is in.
Photo: A policy folder on a kitchen table.
Before you post anything about claims, check what to post on a business Facebook Page for how to keep posts honest and low-pressure.
Crew safety and finished roof post ideas
These are your proof posts. Finished roofs look good from the street, and a safe, tidy crew tells a homeowner how you'll treat their yard. Electricians build trust the same way in electrician post ideas.
Finished roof
A new roof in [neighborhood] today. Same house, same angle, brand-new shingles and clean lines. Thank you, [first name], for trusting us with it.
Photo: The finished roof from the street, same angle as the before.
The cleanup
This is how the yard looked at 4pm: no nails, no scraps, magnet sweep done. Our job isn't over until the lawn is clean. Ask us about the magnet.
Photo: A rolling magnet on a lawn.
Crew safety
Harnesses on, ladders tied off and nobody under the roofline. Safety isn't a slogan on our crew. It's how everyone goes home at night.
Photo: A crew in harnesses on a low roof.
Meet the foreman
Meet [name], our foreman. [He/She] has put on [number] roofs in [town] and still checks every flashing by hand. Say hi in the comments.
Photo: The foreman beside the truck, relaxed.
Warranty in plain words
What our roof warranty covers, in plain words: [labor for X years, manufacturer for Y]. What it doesn't: [storm damage, other causes]. Ask us for a copy before you sign anything.
Photo: A warranty page on a clipboard.
We're hiring
We're hiring roofers in [town]. Good pay, safety gear provided and a crew that has your back. Know someone good with their hands? Tag them or send them our way.
Photo: The crew at the yard.
Finished roofs make great proof posts, and before and after post ideas explains how to shoot them. Ask the homeowner before you show their house, and don't include the address.
A simple week of roofing posts
You don't need all 20. Rotate 3 a week (here is how often a business should post). Roofing is seasonal, so slow season marketing ideas helps for the winter weeks.
3 posts a week
- MonSeasonal heads-upStorm prep, ice, or what to look for after a storm.
- WedPlain-English tipGutters, attic checks or what an inspection covers.
- FriCrew or finished roofA before and after or a foreman post.
What to leave off a roofing page
Do
- Tell people to stay off the roof themselves.
- Say what your free check includes.
- Show finished roofs and tidy yards.
- Send insurance questions to the customer's insurer.
Don't
- Promise that insurance will pay.
- Post scary photos of a neighbor's damage.
- Pressure people with fake deadlines.
- Show a house number or street name.
