Post ideas by industry
Furnace season, AC season and the quiet weeks in between. Here are 24 posts an HVAC company can edit in a minute and put up today.
10 min read
Mon 7:30 AM
Will your furnace start up on the first cold night? A Tune-Up is $89, and it's $50 off a furnace Tune-Up for bookings made through November 20. Call us at (614) 555-0127 to book. #ColumbusOH #FurnaceTuneUp
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Most HVAC pages have the same problem. The last post is a "Stay cool this summer" graphic, and it's now December. Customers check your page before they call, and a quiet page makes a busy shop look closed.
You don't need to be clever. You need to show up when the weather turns, sound like the people who answer your phone, and make the next step obvious. The 24 ideas below are written so you can swap in your town and your details and post them as they are.
Nobody follows a heating and air company for entertainment. People stop for a post when it's about their house, their town or this week's weather. Keep those 3 things in mind and most of your posts write themselves.
Mon 7:30 AM
Will your furnace start up on the first cold night? A Tune-Up is $89, and it's $50 off a furnace Tune-Up for bookings made through November 20. Call us at (614) 555-0127 to book. #ColumbusOH #FurnaceTuneUp
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Why this furnace season post works
If you're starting a page from nothing, read what to post on your business Facebook Page first. The same post types apply to every trade. This guide fills them in for heating and air.
Heating season is when your phone rings on its own. Use these posts to get the tune-ups booked before the first cold snap, so the no-heat calls don't bury your schedule.
First cold night reminder
First cold night of the season is coming this week. If your furnace hasn't run since March, turn it on now and make sure it kicks on. Smell something dusty? That's normal for the first hour. Anything else, call us at [phone].
Photo: A tech's hand on a thermostat set to heat.
Tune-up openings
We have [number] furnace tune-up openings left this week in [town]. We check the burners, the filter and the safety controls, and we wipe our boots at the door. Message us to grab one.
Photo: Your van in a customer's driveway.
Filter check
Quick one for [town]: pull your furnace filter out and look at it. If it's gray, swap it. A clogged filter makes your furnace work harder all winter. Not sure what size you need? Send us a photo and we'll tell you.
Photo: A dirty filter next to a clean one.
Carbon monoxide detector
When you change your clocks, test your carbon monoxide detectors. Every home with a gas furnace should have one on each floor. If yours is older than the date printed on the back, replace it this weekend.
Photo: A detector on a hallway wall.
Storm or cold snap update
Cold snap hits [town] Thursday night. We're running extra hours through the weekend for no-heat calls. Save this number now so you're not hunting for it at 2 a.m.: [phone].
Photo: Vans lined up at the shop before sunrise.
Holiday hours
Holiday hours: the office is closed [dates], but someone's always on call for no-heat emergencies. From all of us at [business], stay warm and enjoy the time with your people.
Photo: The crew in front of the shop.
The week before the first hot day is your best window. After that, everybody calls at once. Post early and post the same reminder more than once. Most of your followers won't see any single post, which is how Facebook's feed works.
AC test before the heat
It'll hit [temperature] in [town] this weekend. Turn your AC on today for 15 minutes. If it's blowing warm or making a new noise, we'd rather hear about it now than on the hottest day of the year.
Photo: An outdoor unit with a tech kneeling beside it.
Clear the outdoor unit
Homeowner tip: your outdoor AC unit needs about 2 feet of breathing room. Pull back the mulch, trim the shrubs and hose off the cottonwood fluff. It takes 10 minutes and your system will thank you in July.
Photo: A unit before and after clearing the weeds.
Thermostat setting
What should you set the thermostat to when you leave for work? A few degrees warmer than when you're home is plenty. Turning the system all the way off just makes it run hard when you get back.
Photo: A thermostat close-up.
Booked-up notice
Heads up, [town]: we're booking AC tune-ups about [number] days out right now. If you want yours done before the real heat shows up, this is the week to call.
Photo: A whiteboard schedule with names covered.
Heat wave check-in
Heat advisory through Friday. If you have an older neighbor, knock on the door and make sure the AC is running. If it isn't, call us and tell us that's why you're calling. We'll move them up.
Photo: A van on a sunny residential street.
A good tip costs you nothing and earns trust for years. Write the way you'd explain it at the kitchen table: one problem, one fix, no jargon. Shorter is better. Our guide to Facebook post length explains why.
The noise explainer
Is your furnace making a banging noise when it starts? That's usually the ductwork expanding, and it's harmless. A screech or a grinding sound is different. Shut it off and call us.
Photo: A tech listening at a furnace cabinet.
Repair or replace
"Should I fix it or replace it?" We get asked every day. Our honest rule of thumb: if the system is past [number] years old and the repair is a big one, let's at least price out both. We'll never push you either way.
Photo: An old unit next to a new one on a truck.
Vents and closed rooms
Closing vents in rooms you don't use doesn't save money. It builds pressure in the ducts and makes the system work harder. Leave them open and close the door instead.
Photo: A floor vent in a spare room.
Ask us anything
What's one thing about your heating or cooling you've always wondered about? Drop it in the comments. [Name] is answering questions between calls today.
Photo: A tech on a tailgate with a coffee.
People hire a person, not a logo. In our experience running trade pages, these posts get the most likes, comments and shares, because the people in them have family and friends in town.
Meet the tech
Meet [name]. [He/She]'s been on our vans for [number] years and has a thing for [hobby or team]. If [name] shows up at your door, your system is in good hands. Say hi in the comments.
Photo: The tech leaning on a van, relaxed, not posed.
Work anniversary
[Number] years ago today, [name] walked into the shop and asked if we were hiring. Best yes we ever said. Thanks for every attic you've crawled through, [name].
Photo: An old photo next to a new one.
Before and after
Out with the old in [neighborhood] today. This furnace heated the same house for [number] winters. The new one is quieter, smaller and already running. Thanks for trusting us with it, [first name].
Photo: The old unit and the new install, same angle.
The messy find
Found this filter on a tune-up this morning. It's supposed to be white. If you can't remember the last time you changed yours, today's a good day.
Photo: The worst filter of the week.
Customer thank-you
A customer in [town] left cookies on the porch for our install crew today. We don't do this for the cookies, but we're not turning them down either. Thank you, [first name].
Photo: The cookies, or the note.
Review share
"[Short quote from a real review.]" Thank you, [first name]. Reviews like this are how a local company like ours keeps going. If we've done right by you, a few words on our page means a lot.
Photo: A screenshot of the review, with permission.
Spring and fall shoulder weeks are slow for every HVAC shop. That's when a page goes quiet, and it's the worst time for it. Use the gap to fill the maintenance schedule.
Maintenance plan
Our maintenance plan members got their fall tune-ups scheduled before anyone else. Want in before next season? It covers [what it covers]. Message us and we'll send the details.
Photo: A tech handing a homeowner a checklist.
Slow-week opening
It's the quiet week between heating and cooling season, which means we can get to you fast. Anything you've been putting off, like that one room that's always cold, now's the time.
Photo: An empty slot on the schedule board.
We're hiring
We're hiring a [role] in [town]. Good pay, a stocked van and a crew that has your back. Know someone who's good with their hands? Tag them or send them our way.
Photo: The team at the shop.
For more off-season material, see slow season marketing ideas and what to post when you have nothing to say.
You don't need all 24 at once. Pick 3 a week and rotate. This rhythm is enough to keep your page looking open all year.
3 posts a week
If 3 a week sounds like a lot in January, write a month of posts in one sitting. Here's how to batch social media posts in about an hour.
Do
Don't
Quick answers
2 to 3 times a week is enough for most shops. Being steady matters more than posting a lot. A page with a post from this week looks open. A page with 10 posts from last spring doesn't.
Maintenance plan reminders, crew introductions, tips, hiring posts and finished jobs from the busy season you didn't have time to share. The shoulder weeks are also a good time to ask happy customers for reviews.
Yes, almost always. A phone photo of a real tech, van or job does better than a stock image or a text-only post, because people recognize it as local.
Only for a simple, fixed offer like a tune-up special, and include the end date. For repairs and installs, invite people to call or message for a quote instead.
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