The short version
- Pet owners love their animals, so posts with a dog or cat get read. Start there.
- Food and treat posts bring regulars back. Say what's new and what's back.
- Keep health advice to "ask your vet." Don't diagnose anything in a post.
- 3 posts a week is plenty if one has a pet in it.
Your regulars come in for a bag of food and stay for the treat jar. Their dogs know your name before they do.
These 16 pet store social media post ideas bring that feeling to your page. Swap in your products and your four-legged regulars, and post.
What a pet store page needs
A pet store page is part shop, part neighborhood. People want to know what's in stock and which dog is behind the counter. The same goes for the groomer next door, as in dog grooming post ideas.
- A pet in the photo whenever you can.
- The brand, the size and the price of food.
- Your hours, plus holiday hours.
- A clear line on what you won't advise on (health).
- Names of regulars and their pets, with an OK.
Food, treat and toy posts
New food in
New on the shelf: [brand] [formula], made with [main ingredient]. It comes in [bag sizes] from $[price]. Come grab a sample for your dog.
Photo: The bag on a shelf with a dog sniffing it.
Back in stock
The [brand] [flavor] you asked about is back, and we have [number] bags. Message us if you want us to set one aside.
Photo: Stacked bags, front facing.
Treat of the week
This week's treat jar pick is [treat]. It's $[price] a bag. Our shop dog, [name], gave it 5 paws.
Photo: The shop dog with the jar.
Toy test
We tested [toy] on [number] dogs this week. Survived: [number]. The rest need a tougher one, and we have those too.
Photo: A dog with the toy in its mouth.
Shop pet and regular posts
These are the posts people share. Everyone wants to see a cute dog, and they'll tag the owner. If you want to bring that to the front, how to reply to Facebook comments keeps the thread going.
Meet the shop cat
This is [name], the shop cat. [He/She] has a spot on the register and opinions about the cat food. Say hi next time you're in.
Photo: The cat in its spot, no flash.
Regular of the week
[Pet name] and [owner first name] are in every [day]. They always get [treat]. Thanks for making our week, [pet name].
Photo: The pet at the counter, with the owner's OK.
Pet birthday
It's [pet name]'s birthday! Bring them in today for a free [treat]. Tell us how old they are.
Photo: A dog with a party hat from the shop's drawer.
Adoption day
[Rescue name] is at the shop this Saturday from [time] to [time] with adoptable [dogs, cats]. Stop by to say hi, even if you aren't ready to adopt.
Photo: The rescue's banner and a leashed dog.
Tips and seasonal pet posts
Hot car and hot pavement
Hot pavement burns paws. Try the back of your hand on the ground for 5 seconds. If it's too hot for you, it's too hot for them. Walk early or late.
Photo: A hand on the sidewalk.
Holiday treats to skip
Holiday table scraps aren't treats. Ask your vet what to avoid, and keep a pet-safe chew ready so they feel part of it. We have a few picks by the door.
Photo: A dog under the holiday table with its own chew.
New pet checklist
Bringing home a new [puppy, kitten]? Here's the first-day list: [item], [item], [item], [item]. We'll help you pick the right size.
Photo: The items arranged on a blanket.
Fish tank day
New fish arrive Thursday: [types]. Bring a water sample from your tank and we'll test it for free. Tell us what size tank you have.
Photo: A tank with the new fish.
Bird and small pet supplies
Don't forget the little ones. We carry food, bedding and cages for [birds, rabbits, guinea pigs, hamsters]. Ask us what fits your setup.
Photo: A shelf of small-pet supplies.
Self-wash night
Self-wash tub is open [days] from [time]. $[price] gets you the tub, towels and shampoo. Book a slot by message.
Photo: The tub with towels folded beside it.
Loyalty card
Buy [number] bags of food, get the next one free. Ask for a card at the register. Your dog won't tell you if you forget.
Photo: The card next to a food bag.
Storm and fireworks
Storms and fireworks scare many pets. A quiet room, a snug crate and a favorite chew can help. Ask your vet about anything stronger.
Photo: A dog on a bed in a quiet room.
Plan these around the calendar with holiday post ideas for small business. Garden centers share the same seasons, as in garden center post ideas.
A simple week of pet store posts
If you sell more than pet gear, our retail store post ideas cover the general shop side.
3 posts a week
- MonNew or back in stockFood, treat or toy, with a price.
- WedPet postThe shop pet or a regular.
- FriTip or eventA season tip or an adoption day.
What makes a pet store page go stale
Do
- Get an owner's OK before you post their pet.
- Say "ask your vet" for health questions.
- Show a pet in every second post.
- Update holiday hours early.
Don't
- Give medical advice in a post.
- Post a pet for sale or adoption without checking the rules.
- Use another store's product photos.
- Leave out your hours.
