The short version
- A box business sells a monthly habit, so your posts should keep the habit alive between ship dates.
- Show the work: the packing table, the labels, the stack going to the post office.
- Answer the 3 questions every buyer has: what's in it, when does it ship, and can I cancel.
- 3 posts a week works: one reveal or tease, one behind the scenes, one member moment.
A subscriber hits Skip on a month because they forgot why they signed up. A new shopper clicks your Facebook Page, sees nothing since the last ship date and wonders if the box still exists.
A subscription box has one thing a store doesn't: a calendar. Every month gives you the same story arc. Here are 16 subscription box social media post ideas that follow it. Swap in your box details and use them as written. If you sell mostly gifts, our thrift store post ideas show another way to post a changing stock.
What a subscription box post needs to do
Your customer can't pick the box up and shake it. Posts have to do that job: show what it feels like to open one.
- Say the cutoff date to join this month's box, in the first line.
- Show hands opening a real box, not a render.
- State the price and the billing rhythm in plain words.
- Link to the order page, or say how to message you.
New to the Page? What to post on your business Facebook Page covers the basics before you start.
Tease and reveal day posts
The countdown
This month's box ships [date]. You have until [date] to join. Here's the corner of one thing in it. Guess what.
Photo: A close crop of one item, half covered.
Full reveal
[Month]'s box is here. Inside: [item 1], [item 2], [item 3] and [item 4]. Everything is [theme]. Boxes are packed and shipping [date].
Photo: An open box shot from above with items fanned out.
Why this item
We picked [item] because [reason]. We tested it for 2 weeks before it made the box. That's the standard for every item we ship.
Photo: The item in use, in a normal kitchen or desk.
Last call
Last call for [month]. After [date], new members start with next month's box. Message us if you have a question about what's included.
Photo: A stack of packed boxes with the date on a note.
Packing day and shipping posts
Packing table
Packing day at the shop. [Number] boxes, [number] hands, and one very loud label printer. They go out by [time] tomorrow.
Photo: The packing table mid-job, no faces needed.
Ship date notice
Your [month] box shipped today. Tracking emails are on their way. If you don't see one by [date], message us and we'll check.
Photo: A stack of boxes next to the post office bin.
Delay, honestly
Heads up: a shipment from our supplier came late, so [month] boxes will go out [date] instead of [date]. Nothing changes in your box. We'll email everyone today.
Photo: A plain photo of the shipping area.
What's inside the packaging
We switched to [material] packaging this month. It ships lighter, and you can recycle it. Tell us what you think when your box arrives.
Photo: The new packaging, opened, with the old beside it.
A small shop shipping boxes can borrow the flower-shop habit of posting the day-of rush. Florist post ideas show how.
Member moment and question posts
Member photo, with OK
[First name] in [state] sent us this photo of [item] at work. Thank you. Show us yours and we'll share it, with your OK.
Photo: A member's photo, shared with their written permission.
Can I skip a month?
Yes. You can skip any month before the [date] cutoff. Go to your account, choose Skip, and you're done. No fee.
Photo: A plain text graphic with the cutoff date.
What does it cost?
The box is $[price] a month, plus $[price] shipping. No setup fee. You can cancel before the [date] cutoff if it isn't for you.
Photo: The box on a counter with a price tag.
Gift a box
Gift a [number]-month box to someone who's hard to shop for. We'll send a card with your note. Order by [date] for delivery before [holiday].
Photo: A gift box with a handwritten card.
A simple month and week of box posts
Build posts around your ship date. A weekly rhythm keeps people interested between boxes. For more on pacing, see the weekly Facebook posting schedule.
3 posts in a ship week
- MonTease or revealOne item or the whole box.
- WedPacking dayThe table, the stack, the date.
- FriMember momentA question, a thank-you, a gift reminder.
What makes a box business page look stale
Do
- Put the cutoff date in the first line.
- Show real hands and real boxes.
- Say clearly when you're late.
- Ask members before sharing their photos.
Don't
- Promise an item before it's confirmed.
- Hide the price in a link.
- Leave last month's reveal as your newest post.
- Skip the comments asking about shipping.
For comment replies, read how to reply to Facebook comments as a business.