The short version
- A florist's year runs on a handful of dates. Post the order cutoff before the date, not on it.
- Show the real bouquet that's in the cooler today, not a stock photo.
- Sympathy and funeral posts need a quiet tone. Keep them short and kind.
- 3 posts a week is plenty off-season, and a few more in the two weeks before a big holiday.
Someone is on a lunch break and remembers their mother's birthday is tomorrow. They check your Facebook Page to see if you're open and if you deliver. If it's blank, they open a delivery site instead.
Flowers are easy to photograph and hard to schedule around. Below are 20 florist social media post ideas for the dates that count and the weeks between them. Swap in your shop and use them as written. Gift shops face the same last-minute rush, as you'll see in our toy store post ideas.
What a florist post needs to do
Customers don't browse for flowers. They need one by Friday. A good post shows what's fresh, the price range and how to order.
- Photograph the arrangement in daylight near a window.
- Say the price or a range, so people don't have to ask.
- Give the order cutoff and delivery area.
- Put your phone number in every holiday post.
Starting from scratch? What to post on your business Facebook Page shows the mix.
Valentine's, Mother's Day and holiday order posts
Order by this date
Mother's Day is [date]. Orders placed by [date] get delivery that day. After that, pickup only. Call [phone] or message us what you'd like.
Photo: A cooler full of mixed bouquets.
Price ladder
Three Valentine's options: $[price] a small bouquet, $[price] a dozen roses, $[price] a mixed arrangement with a vase. Delivery in [town] is $[price].
Photo: Three arrangements side by side with price cards.
Phones are busy
It's Valentine's week and we're swamped. If you want delivery on the 14th, order by [date]. If you call and get voicemail, leave your name and we will call you back.
Photo: The work table covered in stems.
Last-minute pickup
Forgot? We've set aside [number] ready-made bouquets for pickup on the 14th. First come, first served. We're open till [time].
Photo: A row of ready-to-go bouquets in sleeves.
Thanksgiving centerpiece
Centerpieces for Thanksgiving are open to order until [date]. Autumn colors, a low profile so you can see across the table. Message us the size of your table.
Photo: A low arrangement on a wooden table.
Planning the whole year? Holiday post ideas for small business shows what to schedule when.
Everyday bouquet and seasonal stem posts
In the cooler today
In the cooler this morning: [flower], [flower] and a few stems of [flower] that just came in. Walk in and we'll make you a bouquet while you wait, starting at $[price].
Photo: The cooler door open, flowers in buckets.
Name that flower
These are [flower]. They smell like [smell] and last about [number] days in a vase. Change the water every 2 days and trim the stems.
Photo: A close-up of one stem in a hand.
Make-it-last tip
How to make a bouquet last: trim 1 inch off the stems, use clean water and keep it out of direct sun. That's it. Ask us for a packet of flower food at pickup.
Photo: A vase with a pair of scissors beside it.
Local grower
These tulips came from [farm] down the road this morning. Fresh from the field, in a bucket on our counter by 9. Come see them before they open all the way.
Photo: Buckets of tulips at the shop door.
Plant of the month
Plant of the month: [plant]. It's tough, likes bright light and forgives a missed watering. $[price] with a pot.
Photo: The plant on the counter in a pot.
Wedding, event and sympathy posts
Wedding season booking
We have [number] wedding dates open for [month]. Bring a photo or a color and we'll sketch the bouquets and centerpieces. Message us for a consult.
Photo: A sample bridal bouquet on a table.
Behind a centerpiece
Build of a table arrangement: greens first, then big flowers, then small ones. Takes us 12 minutes. Takes everyone else about an hour.
Photo: A hands-only shot of a half-built arrangement.
Event flowers
Hosting a baby shower or retirement party? We deliver simple table flowers starting at $[price]. Ask us at least [number] days ahead.
Photo: A small cluster of jars with stems at a table.
Sympathy designs
If you need sympathy flowers, call [phone] and a person will help you. We'll ask a few gentle questions, handle delivery and send the card.
Photo: A white arrangement, with no names or cards showing.
Wedding work also sits in our wedding vendor post ideas if you work with planners and venues.
Shop life and thank-you posts
Meet the designer
[Name] has been designing flowers at our shop for [number] years. Her favorite bloom is [flower]. Ask for her by name.
Photo: The designer at the work table.
Delivery van
Our van is on the road in [town] today, from [time] to [time]. Wave if you see us.
Photo: The van with a loaded rack of bouquets.
Thank-you to a regular
One of our regulars has stopped by every [day] for 6 years to buy flowers for her desk. Thank you. We save the best stems for you.
Photo: An arrangement wrapped and ready, with no face needed.
Ask us
Not sure what to send? Tell us who it's for and what they like. We'll make something that fits, and we'll tell you honestly if it won't.
Photo: A hand holding a card at the counter.
A simple week of florist posts
3 posts a week
- MonIn the coolerWhat's fresh and the price.
- WedTip or how-toCare, trimming or a flower name.
- FriWeekend order reminderCutoff and delivery area.
What makes a flower shop page look closed
Do
- Post the cutoff date before every holiday.
- Show today's flowers, not last year's.
- List delivery areas and fees in plain words.
- Keep sympathy posts short and kind.
Don't
- Post a funeral order with a family's name.
- Leave Valentine's up in April.
- Promise delivery after the cutoff.
- Use stock photos of flowers you don't sell.
When the page is quiet between holidays, how often a business should post can help you set a pace.