The short version
- People buy jewelry for a moment, so post for the moment: proposals, birthdays, anniversaries and holidays.
- Repairs, resizing and custom work show your skill and are some of the easiest posts to make.
- Close-up photos in good light do most of the selling.
- Say how to reach you. Many jewelry sales start with a message.
A jewelry case looks great in person. On a phone, it can look like every other case. What sets a jeweler apart is the person behind it.
Here are 17 jewelry store social media post ideas that show your work, your eye and your care for what people bring in. Fill in the brackets and post.
What works on a jeweler's page
Customers hand you something they love, or buy something they hope someone will love. Trust matters more than price. Gift shops know this too, so see florist post ideas for another occasion-led business.
- Close photos in window light, with no glare.
- A clear line on repairs, resizing and appraisals.
- The names behind the bench.
- Gift ideas sorted by price.
- Your hours and how to book a time.
Gift and big-moment posts
Birthstone of the month
[Month]'s birthstone is [stone]. Know someone born this month? We have it in [rings, studs, pendants] from $[price]. Ask to see the case.
Photo: The stone in a few settings, on a soft cloth.
Anniversary gift by year
Your [year]th anniversary is coming. The traditional gift is [gift]. We have a few that work, starting at $[price]. Come in and we'll help you choose.
Photo: A piece laid next to a card with the year.
Gifts under $[amount]
Looking for something thoughtful under $[amount]? Here are 4 from the case: [item 1], [item 2], [item 3], [item 4]. All come in a box and we'll wrap them.
Photo: The 4 items on a tray.
Planning a proposal
Thinking about proposing this year? Come in before you decide. We'll talk through styles, sizes and timing with no pressure. Message us to set a time.
Photo: An open ring box on the counter.
Repair and custom work posts
Repair work is a trust builder. It tells people you'll still be here when their ring needs sizing. Pair it with a before and after photo.
Broken chain, fixed
This chain came in snapped in two. A few minutes at the bench and it's good as new. Bring in anything that's been in a drawer for years.
Photo: The chain before and after, same angle.
Resizing day
Resizing takes [time] for most rings. Drop it off in the morning, pick it up by [time]. Call ahead and we'll hold the bench for you.
Photo: A ring on a mandrel at the bench.
Custom piece, start to finish
A customer wanted a ring that looks like [inspiration]. We sketched it, cast it and set the stone in [number] weeks. Here's the whole thing, with their OK.
Photo: The sketch, the wax and the finished ring.
Reset the family stone
Got a stone from a parent or grandparent that no longer suits the setting? We can reset it in something you'll wear. Message us a photo and we'll talk it through.
Photo: An old setting beside a new one.
Cleaning is free
Bring your rings in for a free cleaning and check. We look at the prongs too. It takes 5 minutes, and nothing is required to buy.
Photo: A loupe resting on a ring.
New case and craft posts
New in the case
New this week: [designer or style] in [metal]. We picked it because [reason]. It's in the case by the window.
Photo: The piece on a velvet pad, window light.
How to tell metals apart
Gold, white gold, platinum, silver. Here's a quick guide to what each one is like to wear and care for. Ask us if you aren't sure what you own.
Photo: Four small pieces in a row.
Storing your jewelry
Don't toss your necklaces in one box. They tangle. Hang them or give each its own pouch. We have cheap pouches at the register.
Photo: A jewelry box with a few pouches.
Watch battery and strap
Dead watch battery? We swap them while you wait, usually in [number] minutes. Bring a strap that's worn out too and we'll fit a new one.
Photo: A watch open on the bench.
Pearls, restrung
A pearl necklace should be restrung every so often, with a knot between each pearl. Ours takes [time]. Bring yours in and we'll check the thread.
Photo: Pearls laid out on a cloth with the needle.
Mother's Day or Valentine's reminder
[Holiday] is [number] days away. Orders for sizing or engraving need about [time], so come in by [date] to get it done in time.
Photo: A calendar with the cut-off date circled.
Engraving ideas
Not sure what to engrave? A date, initials or coordinates all work. Here are 4 we've done lately: [example 1], [example 2], [example 3], [example 4].
Photo: An engraved band, tight shot.
Meet the bench jeweler
This is [name], who has set stones for [number] years. If your ring was made or repaired here, [name] probably touched it.
Photo: The jeweler at work, hands in view.
A local boutique that sells accessories can swap ideas with you, so see boutique post ideas. Good reviews do a lot of the selling. See how to ask customers for reviews.
A week of jewelry posts
Your busiest weeks follow the calendar. Plan around them with our holiday post ideas for small business. Between them, keep a rhythm.
3 posts a week
- TueNew in the caseOne piece, one price.
- ThuRepair or customShow the work.
- SatGift idea or birthstoneMake it easy to buy.
What makes a jewelry page feel cold
Do
- Shoot in natural light.
- Name the price range.
- Show the person who does the repairs.
- Reply to "how much" the same day.
Don't
- Post a customer's piece without an OK.
- Use stock photos of other stores' rings.
- Make promises about what a stone is worth.
- Leave a holiday sale post up after it ends.