The short version
- A retail page has one job: show the shelves are full and the door is open.
- New arrivals and restocks are the easiest posts to write, because the product does the talking.
- Staff picks and answers to common questions give regulars a reason to stop by.
- 3 posts a week is plenty. Photograph a few things on Monday and you're covered.
You know what's on your shelves. Your customers don't, unless you tell them. Most shops post a rush of photos at the holidays, then go quiet until the next sale.
Below are 16 retail store social media post ideas for a store, whether you sell on Main Street, online or both. Swap in your products and post them as they are.
What a good retail store post has
Shoppers decide fast. A post that shows one product, one price and one reason to come in beats a long story. If you're not sure where to start, see what to post on your business Facebook Page.
- One product or one idea per post.
- A real photo taken in your shop, not a supplier image.
- The price, or a clear "ask us" if it varies.
- Where to find it: aisle, shelf, link or "in the front window."
- Your hours or a way to message you.
Gift shops and clothing stores work the same way. Our boutique post ideas add a few that fit a smaller, fashion-led shop.
New arrivals and restock posts
Just unpacked
Opened 3 boxes this morning and the shelves look better already. [Product] is back in [colors or sizes]. Come see it before the weekend crowd does.
Photo: An open box with the product half unpacked on the counter.
Back in stock
You asked, so we stocked up. [Product] is back, [number] on the shelf as of today. We can set one aside if you message us your name.
Photo: The shelf, full, with the price tag showing.
Last of the line
We only have [number] of [product] left, and we aren't ordering more. Priced at $[price] while they last. Come in or message us to hold one.
Photo: The last few units lined up.
New to the shop
Meet [brand], new at [shop name] this week. We picked it because [reason]. Ask us about it next time you're in.
Photo: The new product on its display.
Staff pick and shelf tip posts
People trust the person behind the counter. Let them hear from that person. Photos help a lot here, and how to take good photos with a phone covers the basics.
Staff pick
[Name]'s pick this week is [product]. "I've used mine for [time] and it still works like day one." Stop by and ask [name] about it.
Photo: The staff member holding the product at the register.
The one we'd buy
Asked [name] what [product type] they'd buy with their own money. The answer was [product]. It's $[price] and it's on the [location] shelf.
Photo: The product next to two cheaper options.
How to choose
Shopping for [product type]? Here's what to look at: [thing 1], [thing 2], [thing 3]. If you're stuck, bring it in and we'll walk you through it.
Photo: Two products side by side on the counter.
Care and use tip
Quick tip on [product]: [one simple step] makes it last longer. We've seen too many get ruined without it.
Photo: A hand doing the step.
Which one to skip
Honest answer: if you only need [basic use], you don't need the $[price] model. The $[lower price] one does the job. That's what we'd buy.
Photo: Both models on the shelf.
Local, seasonal and event posts
Big chains can't write about your town. You can. For the calendar side, use holiday post ideas for small business. Also see Small Business Saturday post ideas.
Shop local day
Small Business Saturday is [date]. We open at [time], and the first [number] shoppers get [small gift]. Thanks for keeping [town] shops going.
Photo: The front door with your hours on it.
Gift guide by budget
Gifts under $[amount] at [shop name]: [item 1], [item 2], [item 3], [item 4]. We'll wrap anything you pick for free.
Photo: The 4 items laid out on a table.
Town event tie-in
[Event] is this weekend, and we're open [hours]. If you're in town with the family, stop by for [item or treat].
Photo: A banner from the event next to your sign.
Window refresh
New window, new season. We switched to [theme] today. What should we put in the window next month?
Photo: The new window from the sidewalk.
Behind the shop posts
Why we opened
We opened [shop name] in [year] because [reason]. Thanks to everyone who's walked through the door since.
Photo: The owner at the counter, mid-day.
Meet a regular
[First name] has been coming in every [day] for [time]. We asked what keeps them coming back. "[Quote]." Thanks, [first name].
Photo: A customer holding a bag, with their OK.
Online order, packed
Packing today's online orders. Anything ordered by [time] ships the same day. Local? Pick up at the counter for free.
Photo: A packed box with a handwritten note.
Reviews from happy shoppers also make a quick post, and slow weeks need posts too (see slow season marketing ideas). Shops that sell tools and fixes can borrow from hardware store post ideas. How to ask customers for reviews shows how without feeling pushy.
A simple week of store posts
3 posts a week
- MonNew or back in stockOne product, one price.
- WedStaff pick or tipWhy you'd buy it.
- SatWeekend hours or eventSay you're open.
What makes a shop page look empty
Do
- Take photos in your own store.
- Name the price or the end date.
- Reply when someone asks if it's in stock.
- Post something in the slow weeks too.
Don't
- Post a product you can't get back in.
- Leave a closed-for-holiday post up in February.
- Use supplier images with someone else's logo.
- Say "DM for price" every time.