The short version
- Guests book what they can picture. Show the route, the guide and the moment, not a logo.
- Answer the 4 questions fast: when, how long, how much and what to bring.
- Weather and cancellation posts build trust. Say it early and plainly.
- 3 posts a week is plenty: one tour, one guest tip, one guide or moment.
A couple on vacation has a free afternoon and a phone. They search for something to do, tap your Facebook Page, and look for two things: when you go and whether anyone is still running tours. A page that stopped in June looks like a season that ended.
A tour is easy to post about because every one has a story. Here are 17 tour company social media post ideas. Swap in your route and your guides, and use them as written. Hotels near your stops are a good partner, and our hotel post ideas show how lodging describes the same area.
What a tour company post needs to do
Guests are about to spend time and money on something they can't test first. A post should make it feel safe and fun.
- Give the departure time, length and meeting point.
- Show the guide or the actual route from this month.
- State the price and what's included.
- Say what to bring, wear or skip.
Starting from nothing? What to post on your business Facebook Page shows the mix.
Tour of the week and departure posts
Tour of the week
This week: the [tour name]. Leaves [day] at [time] from [meeting point]. It runs [length] and covers [highlights]. $[price] per adult, kids under [age] are $[price].
Photo: The meeting point with the tour sign.
Seats left
We have [number] seats left on Saturday's [tour]. Book by [time] Friday. Message us or call [phone].
Photo: An open tour van or boat with empty seats.
Private tours
Bringing a group of 8 or more? We run private tours at times that suit you. Ask about birthdays, work outings and family visits.
Photo: A group seat set up with water bottles.
Sunset or early bird
Sunset tours start at [time] this month. Bring a jacket. The best light is in the last 20 minutes.
Photo: The route at golden hour, taken from the boat or trail.
What to bring and weather posts
What to bring
For Saturday's hike: closed shoes, water, a hat and sunscreen. We provide snacks and a first aid kit. Not sure about your shoes? Send us a photo.
Photo: A flat lay of shoes, bottle and hat.
Rain plan
Rain in the forecast? Light rain is fine, we bring ponchos. If it's lightning or high wind, we'll call you by [time] to move or refund. Always read your confirmation email.
Photo: A row of ponchos on a hook.
Mobility and kids
This tour is [easy/moderate] with about [number] steps total. Kids as young as [age] join us. Message us if you're unsure about someone in your group.
Photo: A stretch of flat path.
Meet-up reminder
Tomorrow's tour leaves at [time] sharp. Park in [lot], find the blue sign and look for [guide name]. Call [phone] if you're running late.
Photo: The blue meeting sign.
Guest photos help bookings. How to take good photos for your business page shows what to shoot with a phone.
Guide and story posts
Meet your guide
[Name] grew up in [town] and has led tours for [number] years. Ask about the story behind [landmark]. You won't hear it anywhere else.
Photo: The guide at the start of a tour.
A thing we saw
On this morning's tour we saw [animal or sight]. We see it about [number] times a season. Come along and maybe you'll spot it too.
Photo: The view from the trail, with no guests' faces.
History in one minute
Did you know [landmark] was built in [year] by [who]? Our guides can tell you what's still standing and what's gone.
Photo: A detail of the landmark.
Guest thank-you
Thank you to the [Last name] family for choosing us for their anniversary. Your kind note is on our wall.
Photo: A note on the office wall, names covered.
After a tour, a short ask works best. How to ask customers for reviews has easy ways.
Partner and group booking posts
Stay and tour
Staying at [hotel]? Ask the front desk for our tour pass. We pick up at the lobby at [time].
Photo: A hotel lobby with the tour brochure rack.
Wedding weekend
Wedding weekend in [town]? Give your guests something to do on Friday afternoon. We'll take your group out for $[price] a person.
Photo: A group sign with flowers.
Corporate outing
Looking for a team outing? Our [tour] works for 10 to [number] people and includes lunch. Message us for a quote.
Photo: A set table with name cards.
A simple week of tour company posts
3 posts a week in season
- MonTour of the weekTime, price and meeting point.
- WedGuest tipWhat to bring, weather, or a rain plan.
- FriGuide or momentA face, a view or a story.
For rhythm, see how often a business should post.
What makes a tour page look closed
Do
- Put time, price and meeting point in each tour post.
- Post weather rules before they matter.
- Name your guide and show them.
- Mark sold-out dates in the post.
Don't
- Show guests' faces or kids without OK.
- Promise sightings you can't control.
- Leave summer hours up in winter.
- Hide cancellation terms.