The short version
- A traveler wants to know what the room looks like, what's nearby and who's at the front desk. Post those three things.
- Show a real room, today's breakfast and your street. Small places win on character.
- Local events fill rooms on slow nights. Post them a month ahead.
- 3 posts a week is plenty: a room or amenity, something nearby, a person on your team.
A family has a wedding in your town next month and nowhere to stay. They search for a place, find yours, and tap through to the Facebook Page. If the photos are 4 years old, they book the chain by the highway.
A small property has what chains can't: a person at the desk who knows the best breakfast spot. Here are 20 hotel social media post ideas to show it. Swap in your property's details and use them as written. A wedding vendor in your area will want to send guests your way, so see our wedding vendor post ideas.
What a small hotel post needs to do
Guests book with their eyes first and their gut second. Posts should let them picture the stay and trust the people.
- Show a room made up the way guests will find it.
- Give the starting rate or say how to ask, plus what's included.
- Tell guests how far you are from the thing they came for.
- Name a staff member who will greet them.
For the basics of a steady Page, read what to post on your business Facebook Page.
Room, breakfast and amenity posts
Room of the week
Room [number] has a king bed, a window seat and a view of [landmark]. It's $[price] a night this month. Message us to check your dates.
Photo: A made-up room at midday with the curtains open.
Breakfast, served
This morning's breakfast: [dish], [dish] and coffee that's been on since 5. Served from [time] to [time], included with your stay.
Photo: A breakfast table before guests arrive.
Pet-friendly details
Bring the dog. Pet rooms are on the ground floor with a door to the lawn. The pet fee is $[price] a night. We keep treats at the front desk.
Photo: A pet bed in the corner of a room, no pet needed.
New linens
We replaced every pillow and comforter this week. Thank you to our housekeeping team for hauling [number] of them upstairs.
Photo: A stack of fresh linens on a cart.
Parking and access
Free parking behind the building, with a lit path to the side door. Check-in is [time] to [time]. Arriving late? Call [phone] and we'll leave a key.
Photo: The back lot and path at dusk.
Local event and things-to-do posts
This weekend nearby
Staying with us the weekend of [date]? [Event] is [number] minutes away. Ask the front desk for a map and our favorite spot for dinner.
Photo: A hand-drawn map on the front desk.
Our favorite breakfast spot
Not in the mood for our eggs? Walk 4 minutes to [cafe]. We send guests there ourselves. Tell them we sent you.
Photo: The cafe's front door, with permission.
Festival week
[Festival] runs [dates]. We have [number] rooms left. Book by [date] so you're not looking for a bed on the day.
Photo: The festival banner on the main street.
Hiking and biking
Trails start 2 miles from the door. We keep trail maps and a bike pump at the front desk. Ask for a packed lunch.
Photo: A trail map pinned to the board.
Tours and day trips fill your slow midweek nights. See tour company post ideas to see how they write about the same sights.
Team and tradition posts
Meet the front desk
[Name] has greeted guests here for [number] years and knows the best table at every restaurant in town. Say hi when you check in.
Photo: The front desk employee with a warm smile.
Housekeeping thank-you
Our housekeeping team turned [number] rooms this weekend, with every bed made and every towel folded. Thank you.
Photo: A housekeeping cart in a hallway.
Cookies at check-in
Warm cookies at the desk at [time] every day. We've been doing it since [year]. Stop in even if you're not staying.
Photo: A plate of cookies on the desk.
Anniversary guests
A couple who honeymooned here [number] years ago came back this week. We found them the same room. Thank you for coming home.
Photo: The room door, with the room number turned.
Slow night and direct booking posts
Midweek rate
Stay Sunday through Thursday and take [discount] off. We're quiet midweek and the town's even quieter. Call [phone] to book.
Photo: A quiet street outside the hotel.
Extended stay
Working in [town] for a few weeks? Our extended-stay rooms have a kitchenette and laundry. Weekly rate is $[price].
Photo: A kitchenette with a coffee pot.
Book direct
Booking with us direct means a real person answers your questions and we can find you a quieter room. Call [phone] or message us.
Photo: The phone at the front desk.
Slow weeks are part of the business. Slow season marketing ideas has more ways to fill them.
A simple week of hotel posts
3 posts a week
- MonRoom or amenityPhoto, rate, what's included.
- WedSomething nearbyAn event, a trail or a favorite meal.
- FriA person on your teamA name, a face, a tradition.
What makes a hotel page look closed
Do
- Use recent photos of rooms as they look now.
- State check-in times and pet rules in plain words.
- Post local events a month ahead.
- Reply to every comment about availability.
Don't
- Show guests or room numbers without permission.
- Post a rate you can't hold.
- Reuse old photos from before a renovation.
- Argue with a guest review in a comment.
Guests will comment with questions. How to reply to Facebook comments as a business keeps it quick.