The short version
- Print is visual, so photos do most of the work. A finished job beside the press beats a paragraph about quality.
- Customers ask the same questions all year: what file do I send, how long will it take, what does it cost. Answer them in posts.
- Seasonal deadlines are your friend: school year, holiday cards, event season and trade show prep.
- 2 or 3 posts a week is plenty for a small shop.
Your presses run all day and your Facebook Page runs when you remember. A customer who was recommended to you opens the Page to see your work, finds a post from last spring, and wonders whether you still do banners. These print shop social media post ideas keep the work visible.
A print shop has an advantage most businesses don't: the product is the photo. Pick up something that just came off the press and snap it. If you also run production for other makers, see manufacturer post ideas, and for crews who install or service equipment, industrial services post ideas is a close match.
What print shop social media post ideas need to show
Customers don't pick a printer by reading. They pick by what they see in your hands. Make every post easy to picture and easy to order from.
- Shows a real finished job, with the light and color as they are.
- Says what it is, how many and how long it took.
- Names the paper, size or finish when it helps a buyer picture it.
- Ends with a clear next step: send a file, call or stop in.
- Uses a customer's logo or name only with their OK.
For more help with light and framing, read how to take good photos for your business Page.
Finished job and product post ideas
Just off the press
Hot off the press today: [number] [business cards/flyers/menus] for [customer, with permission]. [Paper and finish]. Need something like this? Send us your file or stop by and we'll help you build it.
Photo: A neat stack with one piece fanned out on top.
Big banner day
This [size] banner is going up at [place or event] this weekend. It's printed on [material] and built to survive [weather]. Ordering for an event? Tell us the date.
Photo: The banner rolled out on the shop floor.
Packaging close-up
These custom boxes for [customer, with permission] came together in [number] days: [dimensions], [finish], [quantity]. We help with the dieline, too. Message us about your product.
Photo: An assembled box beside the flat print.
Sample pack
Not sure which paper is right for your project? Stop in for a free sample pack. We'll show you [weights] and [finishes] side by side.
Photo: A fan of paper swatches in your hand.
Labels and stickers
Fresh labels for [customer, with permission]: [quantity] on a roll, cut to [shape]. Your product deserves a label that stays put in the cooler. Ask us about waterproof stock.
Photo: A roll of labels beside a finished jar or bottle.
Local shop wear
Shirts for the [team or business] are done. [Number] pieces, [colors], printed in-house. Thanks for letting us help, [name].
Photo: A rack of folded shirts.
File tips and how-to posts
Every shop answers the same questions on repeat. Turn each answer into a post and you'll save the explanation next time.
What file should I send?
Sending us a file? A PDF is best. Include a little extra color past the edge (we call it bleed) and keep text away from the trim line. Not sure? Send it over and we'll check it for free.
Photo: A printed proof with the trim marks showing.
Screen versus paper color
Why does your design look different on paper? Screens glow, paper doesn't. Ask for a proof if the color matters, especially for logos.
Photo: A proof held next to a monitor.
How much lead time?
Most of our jobs take [number] business days after you approve the proof. Rush options are available on some items. Call [phone] before you commit to a date.
Photo: A calendar with a circled date.
Paper weight guide
Business cards at 14 pt feel different than at 16 pt. Come feel them side by side. We'll help you pick one that suits your trade.
Photo: Two card stocks stacked on a counter.
Seasonal and deadline posts
Back to school
Back to school means programs, yearbooks and team banners. Place orders by [date] to be ready for [event]. Bring your files or let us help.
Photo: A stack of printed programs.
Holiday cards and calendars
Holiday card orders close [date]. We print family photos, business cards and company calendars. Order early so they're in the mail by [date].
Photo: A stack of sample cards with envelopes.
Event season
Fair, festival and farmers market season is coming. Need banners, menus, signs or flyers? We turn most event orders in [number] days. Send us your date.
Photo: A sign set up at a market table.
Year-end order reminder
Planning your [year] marketing? Our schedule fills in [month]. Get your cards, forms and signs ordered now and we'll hold your spot.
Photo: A calendar page on your shop wall.
Stuck on dates? Holiday post ideas for small business can fill in the season for you.
People and process post ideas
Behind the press
Meet [name], who runs our [press/plotter/cutter]. [He/She] has been printing in [town] for [number] years and can spot a color shift from across the room.
Photo: The operator at the machine, hands in view.
A rush job done
A customer called at [time] needing [what] by [time] the next day. Done. Thank you to the crew who stayed. If you have a rush, call and ask us.
Photo: The finished job boxed and ready.
New equipment
We added a [machine] this week. It lets us [what it adds, like "print wider" or "finish in-house"]. Come see it run.
Photo: The new machine, wrapped or freshly set.
Thanks to a local customer
We've printed for [customer, with permission] for [number] years. Thank you, [name], for keeping it local.
Photo: Their printed piece in use at their business.
A simple week of print shop posts
3 posts a week
- MonFinished jobA stack, a sign or a box with the details.
- WedTipA file, color or timing answer.
- FriPerson or deadlineA crew moment or the next order cutoff.
Do
- Photograph finished work in good light.
- Ask before showing a customer's logo or name.
- Answer common file questions in posts.
- Put order deadlines in the first line.
Don't
- Post unfinished proofs with typos.
- Show a customer's private data on a form.
- Use a client's design in a way they haven't agreed to.
- Let the Page go quiet between seasons.