The short version
- Plant managers pick you from a short list and a phone call. Your Page backs that call up by showing real crews and real work.
- The people who read it are plant contacts, job seekers and the families of your crew.
- Safety is your best story. Show the toolbox talk, the PPE and the clean job site.
- Post 2 times a week, mostly photos from jobs you're allowed to show.
Your trucks are on a job site by 6am, and the best work you do happens behind a plant fence where nobody can photograph it. Then a new plant manager asks someone about your company and checks your Page. These industrial services social media post ideas help you show what you can, without breaking any site rules.
Facebook is one channel among several for a company like yours. Most of your work comes from relationships and bids. Still, a Page that shows the crew, the equipment and the safety record helps those relationships along. Close cousins of this list are manufacturer post ideas and print shop post ideas.
What industrial services posts should do
You sell trust that your crew shows up on time, works safely and leaves the site clean. A good post gives a plant contact a reason to believe that.
- Shows a crew, a truck or a piece of equipment from this month.
- Says what the job was in plain words (but leaves out the customer's name by default).
- Puts safety in the photo: hard hats, harnesses, signs.
- Lists the services you offer and the area you cover.
- Includes a phone number for emergency calls.
A good job photo helps every post. How to take good photos with a phone covers light and framing on a loud, dusty day.
Job site and capability posts
Job complete
Wrapped up a [type of job] this week: [what you did] in [number] days. The crew worked [shift pattern] to hit the customer's window. Thank you to [first names].
Photo: The finished repair or install, from a safe angle.
Our shop and trucks
Here's what rolls out of our yard each morning: [number] service trucks stocked with [tools], plus [equipment]. Need a crew in [region]? Call [phone].
Photo: Trucks lined up in the lot at dawn.
What we do
If you're new here: we handle [service], [service] and [service] for plants in [region]. Planned shutdowns, emergency repairs and everything between. Send us a note about your next project.
Photo: A collage of 3 tools or tasks.
A tricky one
Not every job is routine. This week we [what was hard] at a customer's plant. It took [number] people and a lot of planning. That's the part of the job we like best.
Photo: Crew gathered around a plan, from behind.
Equipment spotlight
Meet our [crane/lift/welder/machine]. It handles [capacity or use] and has been to [number] jobs this year. Questions about what we can lift, cut or move? Message us.
Photo: The equipment in the yard, clean.
Safety and training post ideas
Safety posts are the ones plant managers actually read. Keep them concrete: what you do, who does it and how often.
Toolbox talk
Every shift starts with a 10-minute talk. Today's topic: [topic]. We think it's the cheapest safety tool there is.
Photo: A crew standing in a circle, hard hats on.
Safety record
[Number] days without a recordable at [company name]. Thank you to every crew member who stopped work and asked, "is this safe?"
Photo: The safety board in the shop.
Training day
The crew spent Saturday on [certification or course]. New skills mean safer work and more jobs we can take. Thank you to [trainer or school].
Photo: The class in the shop, with equipment visible.
PPE check
Before every job: hard hat, glasses, gloves, boots and a second look at the person next to you. Take 30 seconds. It's the best 30 seconds of the day.
Photo: Gear laid out on a truck tailgate.
Crew and hiring post ideas
Skilled trades are hard to hire. Your page is where a good candidate sees a team they'd want to be on.
Meet a crew member
Meet [name], a [trade] with [number] years on the job. Ask [first name] about [story] and be ready to laugh. Proud to have [him/her] on the crew.
Photo: The worker at their truck or bench, with their OK.
We're hiring
We're hiring [role] in [town]. [Pay structure or benefits you can state], steady work and a crew that looks out for each other. Call [phone] or message us.
Photo: The crew on a job, taken from behind.
Apprentice program
Our apprentice [first name] just finished [step]. We pair every new hire with a journeyman who walks them through the work. Interested in learning a trade? Message us.
Photo: Mentor and apprentice at a bench.
Work anniversary
[Number] years with us today for [name]. Thank you for the long days, the cold mornings and the good jokes at lunch.
Photo: A lunchtime photo in the shop.
Write job posts so anyone who can do the work feels welcome. Examples are in we're hiring post examples.
Customer and emergency call post ideas
24-hour emergency line
A line down at 2am doesn't wait. Our emergency number is [phone], answered by a real person. Save it in your phone and share it with your maintenance team.
Photo: A truck at night with warning lights on.
Planned shutdown season
Planning your [spring/fall] shutdown? We're booking crews now for [weeks]. Early planning means the right people and parts on site. Call [phone] to talk scope.
Photo: A calendar page with dates circled.
Thank a long-term customer
Thank you to a customer we've worked with for [number] years, who asked us not to name them. Your trust means we keep investing in people and equipment.
Photo: The crew's truck in front of a plain fence line.
Community sponsorship
Proud to sponsor [team or event] this year. See you at [place] on [date]. Local teams make our towns better.
Photo: The banner with your name.
A simple week of industrial posts
2 posts a week
- TueOn the jobA finished task, a truck or a crew moment.
- ThuSafety or peopleA toolbox talk, a training day or a hire.
Do
- Ask the customer before any job photo.
- Show safety gear in every crew shot.
- List your services and service area.
- Add an emergency number to storm and shutdown posts.
Don't
- Post process equipment or signs from a customer plant.
- Show a worker doing something unsafe.
- Name a customer who didn't agree.
- Write job ads that leave out qualified people.