The short version
- Your buyers mostly find you through quotes, trade shows and referrals. A Facebook Page is one channel among several, and it works best as proof you're open and hiring.
- The people who check it are customers confirming you're real, job seekers and the families of your own crew.
- Show real work: a part coming off the machine, a pallet ready to ship, the first shift at 6am.
- 2 posts a week, mostly with photos from the floor, is enough to look active.
Your quotes come from repeat customers and a sales rep, and nobody has asked you to run social media. Then a buyer checks your Facebook to see whether you're still running, or a good machinist looks you up before applying. These manufacturing company social media post ideas make sure they find something worth seeing.
You don't need glossy photos or a big budget. A phone photo of a finished run and 2 plain sentences will do. If your shop does service or fabrication work for other plants, see industrial services post ideas, and if you also run packaging or labels in-house, our print shop post ideas may help.
What makes manufacturing company posts work
A manufacturer's page is a company page, not a storefront. It doesn't need to sell. It needs to show that the lights are on and the work is good.
- Shows a real part, machine or crew from this month.
- Says what you make and who you make it for, in plain words.
- Names people (with their OK), not just the company.
- Leaves out customer names, drawings and prices unless the customer agrees.
- Includes a way to ask for a quote or apply for a job.
For the basics that apply to any Page, read what to post on your business Facebook Page.
Shop floor and process post ideas
People like seeing how a thing gets made. Pick a moment in your process that looks good on a phone, and say in one sentence what it does.
A part from start to finish
From [raw material] to [finished part]: here's how we make [part] in [number] steps. It starts on the [machine] and ends on the shipping dock. Questions about a part like this? Message us.
Photo: Three photos in a row: raw stock, in process, finished.
First shift at 6am
6am at [company name]: machines warming up, coffee on, and the first parts of the day coming off the line. Good morning from [town].
Photo: The floor early, lights on, nobody posed.
A tour of one machine
Meet our [machine name]. It can [what it does] on parts up to [size], and [operator first name] has been running it for [number] years. Got a part that needs this? Send us the drawing.
Photo: The operator beside the machine, safe distance.
A finished run
Out the door this week: [number] [parts] for a customer in [region or industry]. Packed, counted and on the truck by [time]. Thank you to everyone on the line.
Photo: A loaded pallet at the dock, with no labels showing.
Quality check
Every [part] gets measured before it ships. [Name] checks the dimensions against the spec on the inspection table. It's slow work and it's why our customers keep coming back.
Photo: Calipers on a finished part, close up.
Capabilities, new equipment and certifications
A buyer scanning your page wants to know what you can handle. These posts answer that without a sales pitch.
New machine arrives
A new [machine] arrived Tuesday. It lets us [what it adds, like "hold tighter tolerances" or "cut setup time"]. It's up and running by [date]. Have a project that needs it? Let's talk.
Photo: The machine coming off a truck or freshly set on the floor.
What we make
If you're not sure what we do: we make [products] for [industries], in runs from [low] to [high]. Materials we work with: [list]. Send us your drawing and we'll tell you if it's a fit.
Photo: A tray of different finished parts.
Certification or audit passed
We passed our [audit or certification] this week. Thank you to the team who spent weeks getting the paperwork and the floor ready. It's part of how we keep our customers' trust.
Photo: The certificate on a wall, or the team gathered.
Made locally
Every [product] we ship is made in [town], [state]. We buy our [material] from [region or supplier type] and keep [number] families working here.
Photo: A truck leaving the lot.
Crew, safety and hiring posts
Hiring is the main reason many plants should post at all. Your page is where a candidate checks whether this is a place they'd want to work.
Meet the crew
Meet [name], who has worked on our [department] team for [number] years. Ask [first name] about [topic] and you'll hear about it for an hour. Proud to have [him/her] on the floor.
Photo: The employee at their station, with their OK.
Safety streak
[Number] days without a lost-time injury at [company name]. The credit goes to every person who wears the gear, calls out hazards and looks out for the person next to them.
Photo: The safety board on the wall.
We're hiring
We're hiring a [role] at [company name] in [town]. [Shift], full time, with [benefit]. We'll train the right person. Message us or call [phone].
Photo: The work area for that job, clean and lit.
Work anniversary
Happy [number]-year anniversary to [name], [role]. Thank you for [one specific thing they do]. The floor wouldn't run the same without you.
Photo: A small cake or a handshake at the break room table.
Apprentice or intern
Welcome to [first name], our new [apprentice/intern] this [season]. [He/She] will be learning [skill] from [mentor name]. Come see us if you're interested in a career like this.
Photo: The apprentice and mentor at a bench.
More wording for the job post itself is in we're hiring post examples. Keep every job ad open to anyone who can do the work.
Customer and community post ideas
Thank a customer
Thank you to [customer, with permission] for trusting us with [what]. We've worked together for [number] years and we're looking forward to the next one.
Photo: A packed shipment with no part numbers visible.
Open house or plant tour
Our plant tour for local students is [date]. They'll see [what], meet the crew and ask whatever they want. If your school or club wants a visit, message us.
Photo: A group at the plant entrance, with permission.
Donation or sponsorship
We're proud to sponsor [team or event] again this year. Congratulations to everyone on the roster. See you at the [game or event] on [date].
Photo: The banner or the team jerseys.
Holiday hours
Our plant is closed [dates] for [holiday]. Quotes and orders can still be sent to [email]. We'll respond on [day].
Photo: The front office door.
A simple week of manufacturer posts
Two posts a week is plenty for a Page like this. Pick one from the floor and one about people.
2 posts a week
- TueFrom the floorA machine, a part or a run leaving the dock.
- ThuPeople postA crew member, an anniversary or an open job.
Do
- Get customer OK before showing their parts.
- Show people wearing proper safety gear.
- Say what you make in plain words.
- Include a phone number or email for quotes.
Don't
- Post drawings, screens or part numbers.
- Show unsafe practices in the background.
- Write job posts that screen out anyone by age, gender or background.
- Let the Page go silent for months.