The short version
- A food truck's page is its storefront sign. The most important post is where you're parked today and until when.
- Post the same schedule format each week so regulars know what to look for.
- Weather calls and sold-out notes save people a trip and build trust.
- Event and private booking posts are how a truck fills its off days.
A guy walks out of his office at 11:45 and wants your tacos. He opens Facebook to see where you are. The last post says "see you soon" from three weeks ago, so he eats a sandwich at his desk.
These food truck social media post ideas make sure your page answers one question first: where are you right now? Fill in the [brackets] and post away. Other food businesses that sell fast and local face the same thing, so our coffee shop post ideas and pizza shop post ideas may help.
What a food truck page has to do
- Give the spot, the day and the hours in the first line.
- Show the truck itself, so people know what to look for on the street.
- Tell people what's on the menu today, and what's sold out.
- Say so when you cancel or close early. Regulars forgive weather, not silence.
- Link to the ways people can book you for events.
If you serve at the same places each week, pin your schedule or repeat it every Monday. A weekly posting schedule shows how to turn that into a habit.
Where-we-are post ideas
This week's route
This week: Mon at [location] 11 to 2, Tue at [location] 11 to 2, Wed at [brewery] 5 to 9, Thu at [business park] 11 to 2, Sat at the farmers market 8 to 1. Weather could change it, so check back here.
Photo: The truck at one of its spots with the window open.
We're here
We're parked at [cross streets] until 2. Today's special is [dish] for $[price]. Line's short right now.
Photo: The truck with a wide shot of the street.
Find us by the sign
First time finding us? Look for the [color] truck with the [detail] on the side. We're across from [landmark].
Photo: The truck next to a landmark.
New spot
We're trying a new stop: [location], Thursdays 11 to 2. If you work nearby, tell your office. If it goes well, it becomes a regular.
Photo: The new spot with the truck parked and the lot behind it.
Event and private booking post ideas
Weekday lunch spots are steady. Weekend events and private bookings are where a truck makes its margin. Tell people you do them.
Book the truck
Looking for food at your wedding, graduation or company picnic? We can park at your event for [number] to [number] guests. Message us your date and location.
Photo: The truck at a backyard party, guests in line.
Brewery night
We'll be at [brewery] on [day] from 5 to 9. Beer's inside, food's outside. See you on the patio.
Photo: The truck at the edge of a patio.
Festival countdown
We'll be at [festival] this weekend, booth [number]. We're bringing our full menu and extra napkins.
Photo: The truck with festival signs behind it.
Crew, prep and story post ideas
Prep at the commissary
6am at the commissary. We make the sauces, cut the meat and load the truck before we ever hit the road. Long day, good food.
Photo: Containers of prepped food, lined up and labeled.
Meet the crew
This is [name]. [He/She] takes your order, runs the window and remembers your name. Say hi next time you're in line.
Photo: The crew at the window, smiling.
How we started
We started this truck in [year] after [short story]. Today we serve [number] people a week in [town]. Thank you for every order.
Photo: An old photo of the first day, or the owner at the truck.
Regular order
Shout-out to [first name], who's ordered the [dish] every Thursday for [number] weeks. We don't even ask anymore.
Photo: The dish, ready on the counter.
A thank-you
Best day yet at [event]. Thank you to everyone who stood in line, and to the folks who brought us water. We're fed and grateful.
Photo: The line stretching out from the truck.
A simple week of food truck posts
5 short posts a week
- MonThe week's routeWhere you'll be, with times.
- Tue to ThuToday's spot and specialOne quick post each service day.
- FriBooking or eventOpen dates, a festival or a private party.
- SatBehind the scenesPrep, crew or a thank-you.
Do
- Name the spot and the hours first.
- Say when you're sold out or closed.
- Show the truck in every post you can.
- Make booking easy to find.
Don't
- Post a schedule you won't keep.
- Leave the page silent after a weather call.
- Hide your menu in a photo of a paper board.
- Forget to take down last week's route.