Sweet Hollow Bakery
Wed 6:45 AM
You know it's Saturday when the whole street smells like sourdough 🥖 Our country sourdough comes out of the oven at 7. Stop by and take a warm loaf home ☕ #AshevilleNC #SourdoughBread
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Post ideas by industry
Sell-outs, pre-orders, custom cakes and the 4am bake. Here are 22 posts a bakery can edit in a minute and put up before the morning rush.
9 min read
Wed 6:45 AM
You know it's Saturday when the whole street smells like sourdough 🥖 Our country sourdough comes out of the oven at 7. Stop by and take a warm loaf home ☕ #AshevilleNC #SourdoughBread
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Your bakery smells better than any post could. But people decide whether to drive over based on what they see on their phone, and a page that went quiet in March says the ovens are cold. Good bakery social media post ideas start with one thing: what's in the case right now.
You're up at 4am and on your feet until close. Nobody expects a marketing plan. Below are 22 posts you can edit in a minute, written for a counter, a cooler and a cake calendar.
Food sells itself when the post is fresh. Think of your page as a chalkboard out front that people can read from the couch. Keep a few rules in mind. Food looks great on Instagram too, but Facebook vs Instagram for a local business explains why one network done well comes first.
Wed 6:45 AM
You know it's Saturday when the whole street smells like sourdough 🥖 Our country sourdough comes out of the oven at 7. Stop by and take a warm loaf home ☕ #AshevilleNC #SourdoughBread
See more
Like
Comment
Share
Why this sourdough post works
If your page is brand new, start with what to post on your business Facebook Page for the basics, then come back for the baking-specific ideas.
These are your bread and butter. They take 30 seconds and tell people the doors are open and the case is full. Post them in the morning, before the commute.
What's in the case
Good morning, [town]. Today's case: [item], [item], [item] and the [item] you keep asking about. Doors open at [time]. Come say hi.
Photo: The full case from the customer's side, lights on.
Out of the oven now
[Item] just came out at [time]. The crust is still crackling. If you want one warm, you have about 20 minutes before the line forms.
Photo: A tray fresh out, steam still rising.
Sold out, here's tomorrow
We sold out of [item] by [time] today. Sorry if you missed it! We're making a bigger batch tomorrow, but it'll go again. Come before [time] if you want one.
Photo: An empty tray with a handwritten sold-out card.
New item test run
We're trying a new one today: [item], with [one detail]. Only [number] made. Tell us what you think at the counter, because your answer decides if it stays.
Photo: A single new item on a plate, close up.
The one you forgot about
Reminder that we still make [classic item]. It's been on the menu for [number] years and it's still the one regulars ask for first. Don't sleep on the basics.
Photo: The classic, shot the way you'd show a friend.
Last-hour markdown
Last hour of the day: whatever's left in the case is [price or deal] until we close at [time]. No hold requests, first come first served.
Photo: The case at 4pm, half full.
Orders are where a bakery makes real money, and they depend on one thing: people knowing your deadline. Put the date in the first line and repeat the post.
Custom cake lead time
Custom cakes need about [number] days' notice. Tell us the flavor, the size and the date and we'll handle the rest. Message us or stop by the counter to start.
Photo: A finished cake on a stand, no clutter behind it.
Cake of the week
This week's cake: [flavor] with [filling] and [frosting]. It serves about [number]. We have [number] slots left for pickup Saturday.
Photo: One slice cut out so you can see the layers.
Holiday order deadline
[Holiday] orders close [date] at [time]. [Item] by the dozen, [item] by the pie. Order at the counter, by phone at [phone] or send us a message.
Photo: Boxes stacked and labeled on the back counter.
Order form walk-through
How to order a cake from us in 3 steps. 1. Tell us the date. 2. Pick a size and flavor. 3. Put down a deposit. We'll confirm everything by [day]. That's it.
Photo: Your order notebook or a screen with the form open.
A cake we're proud of
Made this one for [first name]'s [occasion] on Saturday. [One detail about the design]. Thanks for letting us be part of it.
Photo: The finished cake, with permission from the customer.
A pre-order post that fills the calendar
[Item] orders are open for [date]. Order by: [deadline]. Pick up: [day] between [time] and [time]. How to order: [phone, message, or in person]. We make a set number, and when we hit it, we close.
For the big baking weeks, holiday post ideas for small business has a calendar you can borrow from.
Your customers see the finished loaf. They never see the 3am alarm. These posts are the cheapest way to show why your prices are fair.
The 4am shot
4:12am and the ovens are already hot. Somebody has to make the [item] before you wake up. Thanks to [name] for being that somebody.
Photo: A dark kitchen with one light on and a baker at work.
Meet the baker
Meet [name], who's been shaping [item] by hand for [number] years. Fun fact: [name] never eats the [item]. [He/She] says it's for the customers. We think [he/she] is lying.
Photo: The baker with flour on their forearms, not posed.
The dough, up close
This is [item] dough at hour [number]. It doesn't look like much yet. By morning it'll be the loaf on your table.
Photo: A bowl or bin of dough, from above.
What breaks on a Monday
Our mixer died at 5am. [Name] mixed [item] by hand. If your [item] has a little extra character today, now you know why.
Photo: The crew gathered around the machine, laughing.
Bakers get to have a calendar that changes the whole menu. Give each turn of the season its own post, and post the reminder twice. Restaurants face the same menu changes, as in restaurant post ideas.
First of the season
[Seasonal item] is back this week. We only make it from [month] to [month] because [reason]. They go fast on [day], so come early.
Photo: The first tray of the season, with a tag or sign.
Gift box announcement
Holiday boxes are ready to order: [number] of [item], tied with twine, ready for the office party or the neighbor you forgot. Pick-up slots fill up, so order early.
Photo: One box open, one tied, on a wooden table.
Holiday hours
Holiday hours: open [dates and times], closed [dates]. We'll be baking for the [event] rush. Place your order by [date] so we can give you a spot.
Photo: A chalkboard sign out front with the dates.
Local event day
[Event] is in [town] this weekend and downtown will be packed. Come early for coffee and a pastry before the crowds find parking. We open at [time].
Photo: Your storefront in the morning light.
A bakery lives on people who come back. These posts say thank you without sounding like an ad, which makes people want to be in the next one.
The standing order
[First name] has picked up the same [item] every [day] for [number] years. We don't even ask anymore. Thank you for being part of our mornings.
Photo: Their usual order bagged and ready, face not required.
Neighbor shout-out
Thank you to [neighbor business] for the [coffee, flowers, lunch] this week. Eat there. Seriously. We eat there.
Photo: A bag or cup from their shop on your counter.
School or team order
We baked [number] [item] for [team or school] today. Good luck at the [event], and save one for the coach.
Photo: The boxes stacked and ready to leave.
Anniversary
[Number] years ago today we opened the front door for the first time and hoped someone would walk in. Thank you for walking in.
Photo: An old photo of the shop next to a current one.
You don't need 22 posts a month, but you do need a rhythm. Most weeks, 4 short posts keep a bakery page looking open. Sunday is often the day to write them, while the case is empty.
4 posts a week
To write them yourself in one sitting, try how to batch social media posts.
Do
Don't
Quick answers
3 to 4 times a week works for most bakeries. A short morning case photo plus an order reminder covers most weeks. Steady beats frequent, and a page with something from this week looks open.
Early morning, before people decide where to get breakfast, is a safe bet. Post pre-order reminders a week or more before the deadline, and again 2 days before it closes.
Yes for simple items and set boxes, because it saves questions. For custom cakes, say "starting at" or invite people to message for a quote, since size and design change the price.
Take 3 photos at the same time every day: the case when you open, one tray out of the oven and one at close. That's a week of posts in about a minute a day.
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