The short version
- A food maker's page answers 3 questions: what is it, where can I buy it and what do I do with it?
- Recipe posts earn more than product shots, because they give people a reason to buy the second jar.
- Show the kitchen, the farm and the person. Small batch is the story, so show the batch.
- Keep health claims out. Describe flavor, ingredients and uses, not what a food does to the body.
A woman at a farmers market tastes your hot sauce and loves it. At home that night she looks you up on Facebook. The page says nothing about where to buy more, so the second jar never gets ordered.
These food brand social media post ideas fix that. They're written for people who make something in a kitchen or a small plant and sell it at markets, local stores and online. Swap in your details. Home bakers and bakeries have the same market-day rhythm, so check out our bakery post ideas.
What a food brand's page needs
- Name each product and say what it tastes like, in plain words.
- List where to buy it: your site, your booth, local shops.
- Show the maker. People buy small batch from a person.
- Give a use for every product, like a recipe or a pairing.
- Post your market and event dates before they happen.
Not sure how often to show up? How often a business should post will help you pick a number you can keep.
Where-to-buy and market day post ideas
Market day
We're at [market name] this Saturday, 8 to 1. New this week: [product]. Come taste before you buy. Bring a cooler if you want the [product].
Photo: Your table with jars lined up and a sample tray.
Now stocked at
You can now find [brand name] at [store name] in [town]. Ask for the [product] on the shelf by the [location]. Thank you, [store owner], for giving us a spot.
Photo: Your product on the store's shelf.
Online order cutoff
Orders placed by [day] ship in time for [holiday]. Gift sets are $[price] and come with a recipe card. Order at [website].
Photo: A gift box packed with ribbon.
Local pickup
Local pickup is open every [day] from [time] to [time] at [address]. Order ahead and we'll have it bagged and waiting.
Photo: A pickup shelf with labeled bags.
How-it's-made and small batch post ideas
Batch day
Today's batch: [number] jars of [product]. The peppers come from [farm] and the kitchen smells amazing. Each jar is filled, sealed and labeled by hand.
Photo: A row of filled jars cooling on a counter.
The ingredient list
Our [product] has [number] ingredients: [list]. That's it. If you can't pronounce it, it isn't in here.
Photo: The ingredients laid out on a counter.
Why we started
This recipe came from my [relative]. I made it for [people] at home for [number] years until a friend said, "You should sell this." So here we are.
Photo: The maker holding the first jar.
A mistake batch
Didn't quite work: our first try at [flavor]. Too sweet, too thin. Batch 7 got it right. Thanks to everyone who tasted along the way.
Photo: A failed batch next to the final one.
Meet the farm
Our [ingredient] comes from [farm name], [number] miles from our kitchen. Picked on Tuesday, in the jar by Wednesday.
Photo: A crate of produce at the farm.
Recipe and pairing post ideas
A recipe is a reason to buy a second jar. Keep each one to 3 or 4 lines so it reads on a phone.
3-ingredient recipe
Dinner in 15 minutes: toss cooked chicken with 2 spoons of our [product] and serve over rice. That's it. Tag us if you try it.
Photo: The finished plate on a kitchen counter.
Pairing
Our [product] and a sharp cheddar on a cracker. Start there and thank us later.
Photo: A cheese board with the jar beside it.
Holiday use
Hosting [holiday]? Put a spoon of [product] on [dish]. Your guests will ask what's in it.
Photo: The dish on a holiday table.
Customer's idea
[First name] told us they put our [product] on [dish]. We tried it. Wow. Thanks for the idea.
Photo: The dish, with permission from the customer to share.
Wholesale, gift and holiday post ideas
Open to wholesale
Own a shop, cafe or restaurant in [region]? We're taking on a few new wholesale accounts. Message us and we'll send a price list and samples.
Photo: A case of product on a delivery cart.
Gift box
Our [name] gift box: 3 jars, a recipe card and a hand-tied bow. $[price]. Order by [date] for [holiday].
Photo: The gift box open on a table.
Gift season starts earlier than you think. Holiday post ideas for small business lays out the dates to plan around.
A simple week of food brand posts
3 posts a week
- MonWhere to find usMarket, store or order cutoff.
- WedHow it's madeA batch, an ingredient or the maker.
- SatA recipe or pairingA short idea people can use tonight.
Do
- Say where people can buy it in every sales post.
- Show hands, jars and the real kitchen.
- Share recipes in 3 or 4 lines.
- Thank stores and farms by name.
Don't
- Claim a food treats or prevents any condition.
- Post only product shots on a white background.
- Forget to list the allergens in a new product post.
- Leave an old market date up after it passes.
