The short version
- A web design studio's page is its own portfolio. A recent post says you're busy and still care about craft.
- Before and afters, with the client's OK, are the strongest posts you have.
- Tips for site owners, like renewing a domain, bring local business owners back to your page.
- 3 posts a week is enough: one project, one tip, one person or process shot.
The shoemaker's kids have no shoes, and the web designer's own page still says "coming soon." You're searching for web design social media post ideas because the client work always comes first.
Here are 16 ideas that use work you've already done. They're written for a small studio whose neighbors, past clients and future hires all check the Facebook Page before they call.
What web design social media post ideas should show
- A real project, with the owner's OK, in the first photo.
- The problem it solved, in a sentence a business owner would say.
- A person's name, from the client or your team.
- A next step: message you, or reply with a question.
Posts that show change are easy to scroll past unless the two pictures line up. Before and after post ideas covers how. If you also build apps, take a look at our mobile app post ideas.
Launches and before and afters
New site is live
[Business] in [town] has a new website. We rebuilt it so customers can [one plain action] in under a minute. Go take a look: [link]. Congratulations, [first name].
Photo: The new homepage on a laptop and a phone.
Before and after
Left: [business]'s site from [year]. Right: the site now. Same business, same people, easier to read on a phone. Thanks for trusting us, [first name].
Photo: Two screenshots side by side, same size.
From sketch to site
This napkin sketch turned into [business]'s homepage. [Name] drew it at [local spot] with a coffee in hand. The final version kept the best parts.
Photo: The sketch next to the finished page.
What we changed and why
For [business] we moved the phone number to the top of every page. A customer in a hurry shouldn't have to hunt for it. Small change, big relief.
Photo: A phone showing a header with the number.
Tips for business owners who own a website
Local owners often don't know who runs their site. Short tips remind them you exist.
Check it on your phone
Pull up your website on your phone right now. Can you find your hours and phone number in 5 seconds? If not, that's the first fix. Send us a screenshot and we'll tell you what we'd change.
Photo: A hand holding a phone with a website open.
Domain renewal reminder
Do you know when your domain name renews and who pays for it? A forgotten renewal can take a site down overnight. Check your email for the date and write it on your calendar.
Photo: A calendar page with a circled date.
Photos matter
A phone photo of your real shop beats a stock photo of a handshake. Take 10 this week in good light. We'll pick the best and place them for you.
Photo: A shop front taken in natural light.
Contact form test
When did you last test your contact form? Fill it out yourself and see if the message arrives. We've found forms that have been broken for months.
Photo: A contact form on a laptop screen.
Process shots and craft
The whiteboard
Wireframes for [project type] on the whiteboard today. The rule at our studio: if you can't explain a page in one sentence, it isn't ready.
Photo: A whiteboard with boxes and arrows.
Accessibility fix
We found text on a client's site that was hard to read for people with low vision. We changed the color and size. Now everyone can read it, including you after a long day.
Photo: A zoomed contrast comparison, before and after.
Typeface choice
Picking a typeface for [business]. We tried five. The winner was the one that still looked good on a small phone. Which one would you have picked?
Photo: Five type samples printed on paper.
Launch checklist
What we check before any site goes live: links, forms, phone view, speed and that the address is right. It's boring and it saves a lot of phone calls.
Photo: A printed checklist with ticks.
The studio and the town
Meet the developer
Meet [name], who turns our designs into working pages. [He/She/They] has built sites for [type of business] in [town] since [year]. Say hi in the comments.
Photo: A developer at a desk, laughing.
Local business spotlight
Our neighbor [business] on [street] makes the best [product]. We built their site and they built our lunch order. Go say hi.
Photo: Their storefront, with their OK.
We're hiring
We're hiring a [designer/developer] in [town] or remote. Small studio, real clients, no meetings that could have been messages. Send a link to something you made.
Photo: A tidy desk with two monitors.
Free website review night
Bring your website to [venue] on [date] and we'll look at it with you for 15 minutes, free. Bring a coworker and a laptop. We'll bring the pizza.
Photo: A room with tables and laptops.
A simple week of web studio posts
3 posts a week
- MonProject or before and afterOne launch or one change.
- WedTip for site ownersA habit that protects their site.
- FriPerson or processA teammate, a sketch or a neighbor.
What makes a studio page look neglected
Do
- Ask the client before you show their site.
- Crop screenshots to the part that matters.
- Use plain words for what changed.
- Post a real person every few weeks.
Don't
- Post a mockup as if it were live.
- Show a client's admin screens or logins.
- Leave a "coming soon" banner on your own page.
- Use jargon to sound clever.