The short version
- Buyers and sellers check your Page before they call. They want to see you're active, local and easy to talk to.
- Describe the property and the process. Never describe the kind of person who should live there.
- Posts about the town and the steps of buying sell your skill without a single listing.
- Don't promise a sale price, a timeline or what a home will be worth.
Most agents post listings and then wonder why nobody comments. Sellers want to know how you'd handle their home, and buyers want to know you'll pick up the phone. These real estate agent social media post ideas cover both.
Every example below describes a home, a process or the town. None points to the type of buyer or neighbor a place suits. Lenders post next to you in the buying process, so see our mortgage broker post ideas for their side.
What real estate agent social media post ideas need to do
- Describes a home by its features: rooms, light, lot, layout.
- Shows your name, your brokerage and your license where your state requires it.
- Teaches 1 step of buying or selling in plain words.
- Includes equal housing wording where your brokerage expects it.
Listing and open house posts
Good listing photos do most of the selling. A real estate photographer's own post ideas shows what makes a shot worth sharing.
New listing, plain facts
New to market in [neighborhood]: [number] bedrooms, [number] baths, a fenced backyard and a kitchen with a south-facing window. Open house [day], [time] to [time]. Message [name] for a private showing.
Photo: The front of the home in morning light.
One room, one detail
Check out the built-in shelves in the den at [street name]. The wood is original. Details like this are why people keep calling about this one.
Photo: A close-up of the shelves with a lamp lit.
Open house tomorrow
Open house tomorrow at [street name], [time] to [time]. Come see the updated kitchen and the big back deck. Coffee's on us.
Photo: A sign on the lawn with balloons.
Under contract
This one's under contract after [number] days on the market. Thank you to the seller for trusting us. If you're thinking of selling, I'm glad to talk it through.
Photo: The home with a pending sign, no address visible.
Buyer and seller how-to posts
Before you list
Thinking of selling this year? Start here: declutter one room a week, fix the small things you've been ignoring and walk the outside as a stranger would. I'll give you a checklist if you ask.
Photo: A box labeled DONATE in a hallway.
What an inspection is
An inspection is a look at the home's systems and structure before you buy. It can find things you can't see in a showing. I'll walk you through what to expect.
Photo: An inspector's flashlight at an electrical panel.
First visit questions
Going to see homes this weekend? Bring 3 questions: what's been updated, what do the utilities usually cost and what's the neighborhood's trash day. I'll help you ask.
Photo: A notepad on a kitchen counter during a showing.
Why photos matter
Sellers: we're booking a photographer before the listing goes live. Good photos are the first showing. They're worth the extra day.
Photo: A photographer setting up in a living room.
Local spotlights that describe places
Talk about places and events, not the people who might live near them. For rentals and apartments, property management post ideas shows a similar approach.
Business of the week
Stopped by [local business] on [street] this week. The [item] is worth the trip. Support the shops that make [town] what it is.
Photo: The storefront with the open sign lit.
Event weekend
[Event] is back at [park or street] on [date]. Parking is on [street]. I'll be near the [landmark] if you want to say hi.
Photo: The entrance gate on the morning of the event.
Trail, park or lake
Sunday morning at [park]. The trail loop is [distance] and the lot is rarely full before 9. One of my favorite places in [town].
Photo: A path with sun through trees.
Street by street
Driving [street] today, I noticed the maples have started to turn. Homes on this street often have large yards and mature trees. Ask me about it.
Photo: A tree-lined street, no people in frame.
Closings, thank-yous and the agent behind the sign
Closing day keys
Keys handed over today. Congratulations, [first name]! It was a pleasure to help. With your OK, I'm sharing this photo.
Photo: A key on a porch rail, hands only, with permission.
Meet [name]
I'm [name]. I've helped people buy and sell in [town] for [number] years. I answer messages on weekends. [Brokerage] | [License number].
Photo: A relaxed photo at a local landmark.
Market question
Not sure how the market is moving near you? Ask me. I'll share what I'm seeing on actual sales in your area, with no pressure.
Photo: A for sale sign with a sold rider, address hidden.
Thank-you to partners
A big thanks to [inspector], [lender] and [title company] for making this week's closing smooth. Good partners matter.
Photo: A group at the closing table, with permission.
A simple week of agent posts
Mix listings with other posts so your page isn't only an ad. What to post on your business Facebook Page explains the balance, and a weekly posting schedule keeps you on track.
3 posts a week
- MonTipOne buyer or seller step.
- ThuListing or open housePlain facts and a good photo.
- SatLocal postA place, an event or a thank-you.
What to keep out of real estate posts
Do
- Describe rooms, lots and features.
- Ask the owner before you post their home.
- Hide addresses on sold photos.
- Add your license and brokerage.
Don't
- Say who a home or street is right for.
- Promise what a home will sell for.
- Post a client's photo without a written OK.
- Get into fights about politics in comments.