The short version
- A good About line says what you do, where you do it and how to reach you, in 1 or 2 sentences.
- Use the words a customer would search, such as 'furnace repair in [town]', not a mission statement.
- Put the most important fact first, because phones cut long text off.
- Reread it once a year. Hours, services and phone numbers change.
- Below are 12 templates you can fill in and paste today.
You're looking for facebook business page description examples because the About box is empty or says something you wrote years ago. Customers read it to decide whether you do what they need.
Write it once, well, and it keeps working. Here's a simple formula, then 12 templates for common kinds of local business.
What a Page description needs
Don't open with 'Welcome to our Page.' Start with the facts a customer scans for. Most people read the first line and move on.
- What you do, in plain words a customer would use.
- Where you do it: your town, your service area or your address.
- One reason to pick you, such as years in business, family-owned or same-day quotes.
- How to reach you: a phone number, message or website.
The 3-sentence formula
Description formula
[Business] is a [type of business] in [town and nearby areas]. We [main services in plain words]. [One trust fact]. [How to reach you].
Read it out loud. If it sounds like you talking at the counter, it's right. If it sounds like a brochure, cut a sentence.
Descriptions for trades and home services
Customers with a problem want to know you cover their address and will pick up the phone. Lead with the service and the area.
HVAC, plumbing or electrical
[Business] is a licensed [heating and cooling / plumbing / electrical] company serving [town] and [nearby towns]. We handle repairs, installs and emergency calls. Call [phone] for a quote.
Lawn care or landscaping
[Business] keeps lawns and yards looking sharp in [town]. Weekly mowing, cleanups and seasonal planting. Family-owned since [year]. Text [phone] for a free quote.
Cleaning service
[Business] provides home and office cleaning in [town]. Weekly, biweekly or one-time deep cleans. Message us your address and the size of your space and we'll send a price.
Auto repair
[Business] is an independent auto repair shop at [address] in [town]. Brakes, tires, oil changes and diagnostics. We explain the problem before we fix it. Call [phone] or stop in.
Descriptions for food and personal care
Here, the feel of the place matters as much as the service. Add one detail that shows what it's like to walk in.
Bakery or cafe
[Business] is a neighborhood [bakery / cafe] on [street] in [town]. Fresh [bread, pastries, coffee] every morning. Open [days and hours]. Pre-orders by message or at [phone].
Restaurant
[Business] serves [type of food] in [town]. Dine in, take out or order ahead at [phone]. Open [days and hours]. Find us at [address].
Barber shop or salon
[Business] is a [barber shop / hair salon] on [street] in [town]. Cuts, color and styling by appointment or walk-in. Book at [link or phone].
Pet grooming
[Business] grooms dogs and cats in [town]. Baths, haircuts, nails and more, with patience for nervous pets. Call or message [phone] to book a spot.
Descriptions for retail, shops and others
Local retail shop
[Business] is a locally owned [type of store] at [address] in [town]. We carry [main products] and special-order what we don't stock. Open [days and hours].
Boutique
[Business] is a small boutique in [town] with [clothing, gifts, accessories] picked by [owner name]. New arrivals every [week or month]. Visit us at [address] or message us.
Office, professional or service business
[Business] provides [service, such as bookkeeping or tax preparation] for individuals and small businesses in [town]. Appointments by phone or message at [phone].
Mobile or home-based business
[Business] comes to you. We serve [town and nearby areas] with [service]. Call or message [phone] to set up a time that works.
Mistakes to fix before you save
Do
- Put the service and the town in the first sentence.
- Use words customers use, not industry jargon.
- Include one way to reach you.
- Update hours and services when they change.
Don't
- Write 'welcome to our Page' as your first line.
- Stuff in a list of 30 keywords.
- Promise things you can't back up.
- Leave the old phone number in.
When the About box is done, run the rest of your Page through the Facebook business Page checklist. If you haven't built the Page yet, start with how to set up a Facebook business Page.
Then give visitors something to read. What to post on your business Facebook Page has ideas for your first few weeks.
