The short version
- Customers check your Page before they call, so the basics need to be right: hours, phone, category and a short About.
- Use your logo for the profile photo and a real photo of your work or your front door for the cover.
- Pin one friendly intro post so new visitors see who you are first.
- A Page with posts from this month looks open. A Page with nothing since last year looks closed.
- The whole check takes about 10 minutes, and you can repeat it every few months.
Here's the facebook business page checklist to run when your Page has been sitting for a while. Someone is looking you up right now, and the wrong hours or a blank About section costs you the call.
Set a 10-minute timer, grab your phone and go down the list. No exact button paths here, because Facebook moves them around. If you can't find a setting, the Page's own settings and help pages will point you there.
The facts customers look for first
People check three things before they decide to contact you: are you open, how do I reach you, and do you do what I need. Fix these first.
- Business name matches your sign, invoices and website.
- Category fits what you actually do. Pick the one a customer would search.
- Hours are correct, including holidays and seasonal changes.
- Phone number, email and address or service area are correct.
- Website link works if you have one.
- Contact button points somewhere you check daily, such as call, message or your website.
Write an About section that says what you do
Skip the mission statement. Say what you do, where you do it and one thing that makes you a safe pick. The short version should work on its own in a search result.
About line you can fill in
[Business] is a [type of business] serving [town and nearby areas] since [year]. We handle [service 1], [service 2] and [service 3]. Call or message us for a quote.
If you want more options, see Facebook business Page description examples for 12 fill-in versions by kind of business.
Check your profile photo and cover photo
The profile photo is the small picture next to every post and comment. Use your logo or a clear photo of your storefront. The cover is the wide image at the top. It should show real work, not a stock photo.
- Profile photo is sharp, centered and readable at thumbnail size.
- Cover photo shows your work, your team or your front door.
- Neither is cropped awkwardly on a phone.
- Neither is a stock photo or a blurry old shot.
Exact sizes change, so check Facebook cover photo and profile picture sizes. For better shots of your work, read how to take good photos for your business Page.
Pin an intro post
A pinned post stays at the top of your Page. Use it as a welcome mat for people who've never seen you before.
Pinned intro
Welcome to [business]. We're a [type of business] in [town]. We do [service 1], [service 2] and [service 3]. Call [phone] or message us here and we'll get back to you the same day.
Photo: You or the crew with the truck, or your front door
Pinned offer or reminder
Now booking [season] [service]. Our schedule fills up fast in [month], so message us early if you want a spot.
Photo: A clear shot of the service, finished
Look at your last 5 posts
Scroll your own Page like a stranger. The date on your most recent post tells people whether you're still in business.
A healthy Page has
- A post from the last 2 weeks
- Photos of real recent work
- Replies to comments and messages
- Seasonal posts that match the time of year
Warning signs
- The last post is months old
- An old holiday post still sitting at the top
- Unanswered questions in the comments
- Hours that changed but the Page didn't
If the last post is old, don't panic. How to restart a quiet Facebook Page walks you through a 2-week comeback.
Copy-and-paste checklist
Facebook business page checklist (print or paste into Notes)
[ ] Name matches my sign and invoices [ ] Category fits what I do [ ] Hours correct, holidays included [ ] Phone, email and address or service area correct [ ] Website link works [ ] Contact button goes to something I check daily [ ] About section says what I do, where, and how to reach me [ ] Profile photo is my logo or a clear storefront shot [ ] Cover photo shows real work [ ] Intro post is pinned [ ] At least 1 post in the last 2 weeks [ ] Messages and comments answered [ ] Next check: [date, 3 months out]
Once the Page is in shape, a regular routine keeps it that way. See a weekly social media checklist for small business and what to post on your business Facebook Page.