The short version
- People who book entertainment check your Page to see if you're active and if your date is open.
- Post the show, the setup and the people behind it. Clients want to picture you at their event.
- Open dates are a post. A calendar that looks full or empty tells clients something either way.
- 3 posts a week is plenty: one show or event, one behind the scenes, one availability or booking note.
Someone planning a company party or a fundraiser opens your Facebook Page to answer one question: do these people look real and available? If your last post is from the holidays two years ago, they move to the next name.
Below are 17 entertainment company social media post ideas you can copy. Swap in your acts, venues and dates, and post them as they are. If you're a photo or video crew working the same events, our photographer post ideas and videographer post ideas cover your side.
What makes an entertainment post work
Your buyer is hiring a night they can't redo. They want proof you show up on time, read the room and leave the venue clean. A good post answers one of those worries.
- It shows a real event, a real crowd or a real setup, not a stock graphic.
- It names the type of event (wedding, school dance, brewery night) so the right buyer says "that's me."
- It says what's open: a date, a package or a slot.
- It has a person in it, even from behind.
- It ends with one easy next step, like "message us your date."
Not sure what belongs on a business Page at all? Start with what to post on your business Facebook Page, then come back for the entertainment version.
Open dates and booking posts
Planners book months ahead and ask the same questions each time. Answer them in public once and you save yourself a dozen messages.
Dates still open
Still open for [month]: [date], [date] and [date]. If you're planning a [type of event] in [town], message us your date and we'll tell you the same day if we can do it.
Photo: A paper or phone calendar with the open dates circled.
What a booking includes
People ask what's in our [package name]. It's [number] hours, our own sound and lights, setup before doors and a full teardown after. You bring the guests, we handle the rest.
Photo: The gear packed and labeled for load-in.
Small room, big night
Hosting in a smaller space? We've done [type of event] in rooms as tight as [size]. Tell us the venue and we'll tell you honestly how it'll fit.
Photo: The act set up in a small room.
Book early season
[Season] fills up fast around [town]. If you want us for [holiday or event], earlier is better. We're taking dates now.
Photo: A poster or flyer from last year's event.
Show night and event recap posts
A recap is the closest thing you have to a testimonial. Keep it about the room, not about how great you were.
Saturday night recap
Thank you, [venue], for a packed room on Saturday. Great crowd, and the dance floor never emptied. Next time we're back is [date].
Photo: A wide shot of the room with the crowd from behind.
The first dance moment
Some nights it comes down to one song. Congratulations, [couple's first names], and thank you for letting us be part of your day.
Photo: The empty dance floor lit up, with permission from the couple.
Corporate night out
Fun one last week with the [company or team] party. 120 people, one trivia round and a lot of friendly arguing over answers. Thanks for having us.
Photo: The host at the mic from the side.
School and community show
We spent the afternoon at [school or event] in [town]. The kids ran the sound check themselves, and it was better than ours. Thanks for the invite.
Photo: A stage setup with kids' faces turned away or cropped.
Behind the scenes and the crew
Anyone can say "professional." These posts show it. If you work alongside an audio team, music and audio production post ideas has companion ideas.
Load-in at 3pm
Nobody sees the 3pm load-in, but it's why the show starts on time. Today it's [venue], and we're set up with 90 minutes to spare.
Photo: Road cases stacked at a venue loading door.
Meet the crew
This is [name], our sound tech for [number] years. If the mix sounds right at your event, thank [name].
Photo: The tech at the board, mid-adjustment.
The rehearsal nobody hears
We run through the whole set the night before every big event. Boring, but it's why nothing goes wrong on the day.
Photo: A rehearsal in the practice space or garage.
Backup gear
Every show has a backup for every cable, mic and light that matters. Gear fails. A good night shouldn't.
Photo: The backup bin open on a table.
Client thanks and local posts
Thank-you to a venue
Thank you to [venue] for always making load-in easy. If you're looking for a spot in [town], they're one of our favorites.
Photo: The venue's front door or stage, taken with permission.
Repeat client
This is the 3rd year in a row we've played [client's event]. We're honored they keep asking.
Photo: A past flyer or program with the event name.
Charity night
We're donating our time to [cause] on [date] at [venue]. Come out and say hi. All ticket money goes to the cause.
Photo: A poster for the event.
Work with local vendors
Planning a party? Our favorite local team to work with is [caterer or rental company]. Tell them we sent you.
Photo: The two teams working in the same room, with permission.
A review in the customer's words
"[Quote from client's message, with their OK.]" Thank you, [first name]. That's the whole job.
Photo: A screenshot of the message with other details covered.
Don't know how to ask for that kind of quote? How to ask customers for reviews has the wording.
A simple week of entertainment company posts
3 posts a week
- MonAvailabilityOpen dates or a booking answer.
- WedBehind the scenesLoad-in, rehearsal, a crew member.
- FriShow or eventA recap or an upcoming date.
A steady rhythm beats a big burst. Our weekly Facebook posting schedule shows how to keep it going between gigs.
What makes an entertainment Page look quiet
Do
- Post open dates before the busy season starts.
- Show the setup and the people, not only the stage.
- Get the host's OK before showing a private party.
- Answer booking questions in the comments the same day.
Don't
- Post a poster for an event that ended months ago.
- Tag guests who didn't agree to it.
- Promise a date you haven't confirmed.
- Post only when you've got a big show to brag about.