The short version
- A copywriter's best proof is a rewrite: the old line, the new line and why you changed it.
- Show how you work. Small business owners dread the first call with a writer.
- Your own posts are a sample. Write them in the voice you'd write for a client.
- 3 posts a week works: one rewrite or tip, one how-I-work post, one availability note.
You write for clients all day and then stare at your own blank Page. It's the cobbler's shoes problem, and it costs you work, because buyers read your Page like a sample.
These copywriter social media post ideas turn finished jobs into short posts. Swap in your clients, your lines and your dates. For the visuals that go next to your words, see graphic designer post ideas, and for audio scripts, podcast post ideas.
What a copywriter's post has to prove
- You write clearly in the first line.
- You've done this for a business like theirs.
- You can explain a choice in plain words.
- You have time to take their project.
- Your own Page sounds like a person, not a brochure.
A copywriter whose Page is full of buzzwords loses the job. Read make AI posts sound human for a checklist of what plain writing looks like.
Rewrite and before and after posts
One line rewritten
Before: "We provide quality services at competitive prices." After: "[Specific line about the business]." Nothing in the first one was wrong. Nothing in it was true of only them either.
Photo: The old and new line on two cards.
A homepage opening
Rewrote the first 3 sentences of [client]'s homepage this week. They sell [product] in [town]. Now it says so before the second scroll.
Photo: A screenshot of the new top of page, with permission.
A menu or product description
Before, the menu said "fresh ingredients." Now it says "[specific detail]." Specific wins every time.
Photo: A menu card with the new line highlighted.
An email subject line
A client's emails went from "Newsletter #14" to "[new subject line]." The only thing I changed was the first 6 words.
Photo: A mock inbox view with names removed.
A review reply
A polite reply to a 2-star review says what happened, says sorry once and says what's next. Here's one I helped [client] write, with details changed.
Photo: A reply draft on a screen with private details removed.
How you work with a small business
Owners avoid hiring writers because they're afraid of a long, vague process. Describe yours in plain terms.
The first call
My first call with a new client is 30 minutes and I ask 5 things: who buys, why they buy, what they say about you, what you hate and who your biggest rival is.
Photo: A notepad with the 5 questions listed.
What you'll send me
To write for you I need your old website text, 3 customer reviews and a 10-minute voice memo about what you do. That's all.
Photo: A folder with printed pages on a desk.
How long it takes
A 5-page website takes me about [number] weeks: one for research, one for drafts and the rest for your notes.
Photo: A weekly planner with blocks for each stage.
Revisions
Every project includes 2 rounds of changes. Tell me what you don't like and I'll fix it, no hard feelings.
Photo: A draft with handwritten notes in the margin.
Writing tips and open slots
A short tip shows your taste, and it's useful whether or not they hire you. Pair it with a booking note. Sound for videos is its own craft, so point to a videographer when scripts turn into shoots.
Cut the first sentence
Try this on your next flyer: delete the first sentence. Most of the time, the second one is where the real message starts.
Photo: A flyer draft with the first line crossed out.
Say it out loud
Read your website out loud. Every time you'd stumble, a customer would too. Fix those lines first.
Photo: A person reading a page aloud, from behind.
Open projects this month
I have room for [number] projects starting [month]. Websites, menus, flyers, email and signs. Message me what you need.
Photo: A desk and a mug, no clutter.
Small jobs welcome
Don't need a full website rewrite? I also do one-page fixes, bios and short sales letters. Send me the page that bothers you.
Photo: A single page marked up with edits.
Client win and local business posts
A client's new sign
[Client] put new words on their window this week. 6 words that say what they do and where. I'm proud of this one.
Photo: The storefront window, with permission.
Name and tagline
Naming a new business is hard. We tried 40 names for [client] and kept the one that was easy to say on the phone.
Photo: A page of crossed-out names.
Thank-you to a repeat client
This is the 4th project for [client]. Thank you for trusting me with the words for another year.
Photo: A stack of past printed work.
Grant and nonprofit help
I help local groups with the writing: grant applications, newsletters and donor letters. Message me if your deadline is close.
Photo: A tidy desk with a folder and a pen.
A simple week of copywriter posts
3 posts a week
- TueRewrite or tipOne line, one change, one reason.
- ThuHow I workA step, a question, a timeline.
- SatAvailabilityOpen slots or a small job.
Block an hour once a month and write all of it. How to batch a month of posts shows how.
What makes a copywriter's Page read like a brochure
Do
- Show a real line rewritten, with the reason.
- Describe your process in plain words.
- Change the details on client work.
- Say how many slots you have.
Don't
- Fill your Page with buzzwords.
- Name a client without their OK.
- Post long essays nobody asked for.
- Make the reader hunt for how to hire you.