The short version
- Detailing is a visual trade. A clean before and after in the same light is your best post.
- Explain your packages in plain words. People don't know what "ceramic coating" or "paint correction" means.
- Seasonal posts work: salt in winter, pollen in spring, bugs in summer.
- Tell people how to book and how long a job takes.
A detailer's work is easy to see and hard to describe. Most people pick one by scrolling photos, and your Page is the portfolio. If the last shot is old, or it's a tiny blurry phone pic, you lose the job.
These 18 car detailing social media post ideas help you show the work and explain the menu. Swap in your details and post. The tire and body shops nearby use a similar rhythm, so tire and body shop post ideas may help.
What makes car detailing social media post ideas work
- Before and after shots from the same angle in the same light.
- The package name, time and a plain description.
- A clean background, not a messy garage.
- How to book, in one line.
For lighting and angles, how to take good photos with a phone covers the basics. Detailers can also borrow from before and after post ideas.
Before and after and work-in-progress posts
Pet hair rescue
A [dog breed] rode in this [car] every day for [number] years. Here's what it looked like and what it looks like now. Pet hair is our favorite challenge.
Photo: The back seat before and after, same angle.
One panel, half done
Half of this hood has been polished and half hasn't. Look at the reflection. That's the difference [number] hours of work makes.
Photo: A hood split down the middle under a work light.
Wheels and wells
Brake dust and road tar don't stand a chance. These wheels were [color] under all that grime.
Photo: A wheel, clean on one side and dirty on the other.
The headlights
Foggy, yellow headlights make a car look older and make night driving harder. We restore them in about [number] minutes.
Photo: One headlight clear and one foggy.
Package and menu posts
Most buyers don't know the jargon. Explain each package in a way a first-time customer understands. A dog groomer does the same with a service menu.
Our packages in plain words
Express: wash, vacuum, windows, [time], $[price]. Full interior: vacuum, wipe, steam, [time], $[price]. Full detail: inside and out, [time], $[price]. Not sure? Message us a photo.
Photo: The three packages written on a whiteboard.
What is paint correction?
Paint correction removes light scratches and swirl marks so the paint looks smooth again. It takes time, usually [number] hours or more. Ask us about your car.
Photo: A polisher against a hood with a light.
Ceramic coating explained
A ceramic coating is a protective layer we apply to the paint. It makes washing easier and helps the shine last. We'll explain what it does and doesn't do.
Photo: A bottle and an applicator pad.
Mobile detailing
We come to you. Driveway, office or parking lot. We bring water and power. Book at [link] and tell us where.
Photo: Our van parked in a driveway.
Seasonal care tips
Every season brings a different mess. Tips show you know your trade. For how often to post them, see how often a business should post.
Winter salt
Road salt eats into your car's underside. Rinse it off every couple of weeks, even in the cold. We do undercarriage rinses year-round.
Photo: Salt crust on a wheel well.
Spring pollen
Yellow dust on every car in [town]. It's pollen, and it's harmless, but it can clog filters and scratch paint if you wipe it dry. Rinse first.
Photo: A pollen-covered windshield.
Summer bugs and sap
Bugs and tree sap bake onto paint in the sun. The longer they sit, the harder they are to remove. Bring the car in sooner than later.
Photo: A bug-spattered front bumper.
Sell your car
Selling your car? A detail can make a big difference to a buyer. Ask us about a pre-sale package.
Photo: A spotless interior, door open.
Gift certificates
Gift certificates for a detail are ready for dads, grads and anyone who loves their car. Message us.
Photo: A certificate tucked into a microfiber towel.
A weekly plan for a detailing Page
3 posts a week
- MonBefore and afterOne car, same angle, same light.
- WedPackage or tipA menu item or a seasonal care tip.
- FriOpenings or giftWeekend slots or a gift certificate.
Do and don't for a detailer's Page
Do
- Match the angle and light in before and after photos.
- Name the package and the time.
- Ask before posting a customer's car.
- Crop out plates.
Don't
- Use heavy filters that hide the real finish.
- Promise the paint will look new forever.
- Post a car with personal papers visible.
- Leave an old seasonal special up.
