The short version
- Tire, body and parts shops each have a rush. Post the reminder a week before it.
- Show the work in progress. A dent going in and a coat of paint coming out are more convincing than any caption.
- Parts stores win by saying what's on the shelf and how fast they can get the rest.
- Put your phone number and hours in the post. Drivers decide fast.
Someone in your town just cracked a rim or backed into a pole, and they're checking your Page right now. If your last post is from last winter, they'll call the shop with the fresher one.
These 18 automotive social media post ideas fit tire shops, body shops and parts counters. Swap in your details and post. A general repair shop has its own list in auto repair post ideas, so we've kept these ideas separate.
What makes automotive social media post ideas work
- A real vehicle, a real part or a real job, not a stock photo.
- Your phone number and hours in the post.
- A clear reason to act this week.
- Honest turnaround, even when it's longer than people want.
If you haven't posted in a while, what to post on your business Facebook Page will help you restart.
Tire shop post ideas
Tire shops live on two weeks a year: the swap to winter and the swap back. Don't let the rush catch you with a quiet Page.
Swap season is here
Winter tire swap appointments are open. Call [phone] or book at [link]. Last year we were booked [number] days out by [month], so don't wait for the first snow.
Photo: A stack of tires in the bay.
The penny test
Not sure if your tires are worn? Here's a quick check: stick a coin in the tread. If you can see too much of it, it's time. Come by for a free look.
Photo: A coin in the tread of a tire.
Check your pressure
Cold weather drops your tire pressure. Check yours, and fill them to the number on the door sticker. Pull in and we'll check them for you, no charge.
Photo: A gauge on a valve stem.
Alignment signs
Does your car pull to one side, or does the steering wheel sit crooked? That can mean an alignment issue. Bring it in and we'll take a look.
Photo: A car on the alignment rack.
Body shop post ideas
Body work is a worry purchase. Show the steps and the people. A barber shop wins on the same thing: you can see the craft.
Dent to done
From a dented rear quarter to finished. This one took [number] days. Here are the steps: [straighten, fill, sand, prime, paint, buff]. Thank you to the owner for letting us share it.
Photo: The same panel at 3 stages, same angle.
Insurance claim help
After an accident, you can choose your own body shop. We'll work with your insurance and keep you updated each step. Questions? Call [phone].
Photo: A clean estimate on a clipboard.
Paint matching
Color matching takes patience. We mix, spray a test card and check it in sunlight before it touches your car. That's why the repair disappears.
Photo: A test card held against a fender.
Meet the painter
Meet [name]. [He/She] has been painting cars for [number] years and can spot a mismatch from across the lot.
Photo: The painter in the booth, mask off, smiling.
Parts counter post ideas
A parts store sells speed and know-how. Tell people what you've got and who to ask. For your photos, how to take good photos with a phone will save you time.
In stock today
In stock today: [batteries, wiper blades, brake pads, oil filters]. Call [phone] with your year, make and model and we'll tell you what fits.
Photo: A neat shelf of boxes with the labels showing.
Free battery test
Is your car slow to start? Bring the battery in and we'll test it for free. Most days it takes 5 minutes.
Photo: A battery tester clipped on.
Ask the counter guy
Not sure which part you need? Bring the old one or a photo and ask [name] at the counter. He's been matching parts for [number] years.
Photo: The counter, with a part on it.
Special order
Can't find it on the shelf? We can order it. Most orders arrive in [number] days. Call [phone] to check.
Photo: A box with a shipping label, address hidden.
Wiper blade weather
Wipers streaking? Fall rain is coming. We'll find your size and put them on in the lot, free with purchase.
Photo: A new wiper blade next to a worn one.
Trust and shop-life posts
What we found
A customer brought in a [car] for a flat. We also found a nail in a second tire. Good thing we looked. We showed her, she decided. Honest work.
Photo: A nail in a tire, close up, no plate showing.
Honest estimate
Our estimate process: we look, we explain, we write it down, we call you before we do anything extra. Questions are always welcome.
Photo: A tech showing a customer a part.
Shop dog or cat
Meet [name], our shop [dog/cat]. [Name] checks every car that comes in. Stop by and say hi.
Photo: The pet on a tire stack.
A weekly plan for tire, body and parts Pages
3 posts a week
- MonSeasonal reminderSwap time, rain tires or battery weather.
- WedA job in progressA dent, a swap or a part, with a face.
- FriStock, hours or a tipWhat's on the shelf or weekend hours.
For a steady rhythm, see weekly Facebook posting schedule.
Do and don't for automotive Pages
Do
- Show a real job from this week.
- Put your number and hours in the post.
- Warn about seasonal rushes early.
- Hide plates and VINs.
Don't
- Promise a repair time you can't keep.
- Post a customer's car without asking.
- Bash another shop.
- Leave an old special up after it ends.
