The short version
- Your year has a rhythm. Seasons, school, weather and holidays give you something to say every month.
- Plan one month ahead and you'll never be stuck on a blank screen.
- Mix 3 kinds of posts each month: something seasonal, something about your work and something about your people.
- Holidays that move around the calendar are best checked a few weeks ahead, so this guide skips exact dates.
It's the 28th, and you're out of ideas again. These social media post ideas by month give you a starting point for every month of a US year, so you can plan ahead instead of scrambling.
Use the tables to find your month, then copy the posts at the bottom. Swap in your own details, and they'll sound like you.
How to use a monthly list
Think of each month as a theme, not a rulebook. Pick the idea that fits your business and skip the rest. Some months suit a prize drawing. See how to run a Facebook giveaway.
- Look at next month, not this one. It gives you time to take photos.
- Pick 1 seasonal idea, 1 about your work and 1 about your people.
- Check holiday timing a few weeks ahead, since some move each year.
- Save your best posts and reuse the idea next year with new photos.
Post ideas for January through June
| Month | What's going on | 3 post ideas |
|---|---|---|
| January | New year, fresh starts, cold weather, a slow stretch for many shops. | Thank your customers for last year. Share what's new this year. Post a "how we're planning ahead" photo. |
| February | Winter drags on. Valentine's week and Presidents' Day weekend show up. | A gift or treat idea for Valentine's week. A local love story from a customer who allows it. A "warm up" tip for the season. |
| March | Spring is coming. Many people start spring cleaning and tax paperwork. | A "ready for spring" checklist. A before and after. A first sign of spring at your shop. |
| April | Spring cleaning, April showers, Easter and Passover timing shifts each year. | A spring special. A tip to prepare for rain. A holiday hours post once you know the dates. |
| May | Mother's Day, Memorial Day weekend, graduations and wedding season start. | A gift idea for Mother's Day. A Memorial Day hours post. Congratulations to local grads. |
| June | School's out. Father's Day arrives. Summer and vacation begin. | A Father's Day idea. A summer schedule update. A "before you leave for vacation" tip. |
Post ideas for July through December
| Month | What's going on | 3 post ideas |
|---|---|---|
| July | Fourth of July, heat, county fairs, outdoor events. | Holiday hours. A hot-weather tip. A photo from a local summer event. |
| August | Back to school, late summer, last chance for summer plans. | A back-to-school special. A "book before the fall rush" reminder. Meet the crew. |
| September | Labor Day weekend, fall starts, routines return. | A fall prep checklist. A Labor Day hours post. A thank-you to your regulars. |
| October | Cooler nights, fall colors, Halloween. | A costume or decorating photo. A fall tip. A "pumpkin season" special. |
| November | Thanksgiving, Small Business Saturday, early holiday shopping. | A thank-you post. A Small Business Saturday plan. A holiday hours heads-up. |
| December | Holidays, gift buying, year-end, hours that change. | Holiday hours in a clear post. A gift idea. A year-in-review thank-you. |
For more on moving holidays, see holiday post ideas for small business. Shops with a big Saturday in November can plan with Small Business Saturday post ideas.
How to plan a month ahead in 30 minutes
Open next month in the table
Read the 3 ideas. Circle the ones that fit your business.
List 4 to 8 posts
Aim for about 1 or 2 a week to start. See how often a business should post on Facebook.
Take the photos in one go
Do it on a slow afternoon. Photo tips for your business page help here.
Write or schedule them
Write the posts and queue them up. How to batch a month of posts walks through it.
12 posts to copy, one for each month
Fill in the [brackets], add a real photo, and post. Change the wording until it sounds like you.
January: thank you and what's ahead
Thank you, [town], for a great year. We're starting this one with [new service or hours]. Come see us at [address], or call [phone].
Photo: Your crew or counter, in good light
February: warm-up tip
Cold week at [business]. Here's one tip to [do something useful] before the weather turns: [tip]. Questions? Send us a message.
Photo: A close-up of the tip in action
March: spring checklist
Spring's close! 3 things worth doing now: [item 1], [item 2], [item 3]. We're booking for [service]. Message us to get on the schedule.
Photo: Your tools or products laid out
April: before and after
Before and after on [job or product]. Took [time] and [one detail]. Want the same? Call [phone].
Photo: Two photos from the same angle
May: grads and gifts
Congratulations to this year's grads in [town]. Stop in for [gift idea or special] through the end of the month.
Photo: A display or finished gift
June: summer hours
Summer hours start [day]: [days and times]. We'll be here, and so will [special or service].
Photo: Your open sign or front door
July: holiday hours
Heads up: we're [closed or open] for the holiday. Back to normal hours on [day]. Have a safe and happy one.
Photo: A flag or summer shot of your shop
August: back to school
School's starting. [Business] has [offer or service] to make the first week easier. Ask about [detail].
Photo: Something tied to the season, like a backpack or schedule board
September: meet the crew
Meet [name]. They've been with us [time] and handle [job]. Ask them about [thing they love].
Photo: A friendly portrait at work, with permission
October: fall special
Fall's here, and so is [special]. Available through [timeframe] at [address].
Photo: A cozy, seasonal shot of the item
November: thank-you
Thank you for choosing a local business. We're grateful for [specific thing]. Holiday hours are coming soon.
Photo: Your team together
December: hours and gifts
Holiday hours: [dates and times]. Need a gift? Try [item or gift card]. Thanks for a great year, [town].
Photo: A wrapped gift or your decorated door