The short version
- The first question is "is this safe, and is it for me?" Answer it in your posts before anyone walks in.
- Post by the belt and class calendar: trial classes, tests, tournaments, new sessions.
- Many students are kids. Get a parent's written OK for any face, name or belt photo, and show the mat, the gear and the sensei instead.
- Adults are a second audience. Post for them too, and make "too old" and "out of shape" beside the point.
People walk past a martial arts school for months before they come in. Some worry it's too tough. Some worry it's too strict. Martial arts school social media post ideas should lower that wall one post at a time.
These 18 posts cover trial classes, belt tests, kids' and adult classes and the culture of the mat. Swap in your style and dates. If your students also take dance or movement classes, the dance studio post ideas run on a similar yearly clock.
What people wonder before they try a class
- Is it safe for my kid, or for me?
- Do I need to be in shape or have experience?
- What will I wear, and what does it cost?
- Will the teacher be kind or intimidating?
Martial arts school social media post ideas for trial classes
The trial class is your front door. Make it feel easy to walk through. Posts that name the fear and answer it work best.
Your first class
What happens at a first class: you arrive 10 minutes early, we show you where to stand, we warm up, we learn 3 basic moves, and you watch the rest. Nobody gets thrown on day 1. Message us to book a free trial.
Photo: The mat with a pair of shoes at the edge.
What to wear
First class: comfortable clothes, bare feet, a water bottle. We'll lend you a uniform for the first week. No need to buy anything yet.
Photo: A folded uniform on a bench.
I'm not in shape
"I'm not in shape." Neither was half of us on day 1. We work at your pace, and we notice the first time you stay on the mat for a whole class. Come try one.
Photo: A water bottle and a towel by the edge of the mat.
I'm too old
Our adult class has students from [age] to [age]. Everyone starts at the same belt, and nobody is competing with the 20 year old next to them. Tuesdays and Thursdays at [time].
Photo: A row of belts hanging on a wall.
Trial class this week
Free trial classes this week: [days and times]. Ages [range]. Message us your name and we'll save you a spot.
Photo: The front door with an open sign.
Kids' class and character post ideas
Parents don't sign up for kicks. They sign up for focus, manners and confidence. Say it in your voice, without promising it. The kids education post ideas show how to talk to a parent about what a class is like.
Bowing and respect
Why we bow: it's a way of saying thank you for the lesson. Kids learn to say it, mean it and take their turn. You may notice it at home first.
Photo: A row of tiny shoes and a doorway to the mat.
Focus game of the week
Our focus game this week: stand on one foot and count to 20 without moving. It's harder than it sounds. Try it with your kid tonight.
Photo: A taped line on the floor.
The class rules
Our class rules for kids: listen when the teacher talks, keep hands to yourself, try your best. We repeat them every week. It works because they're short.
Photo: The rules on a poster by the door.
Bullying and the mat
We teach kids what to do when someone is unkind: walk away, tell an adult, speak calmly. We never teach them to start a fight. Questions? Ask us.
Photo: A hallway with a bench and a shoe rack.
Belt test, tournament and event post ideas
These are your biggest days. Post the date well ahead, and say what's expected. A reminder to ask for reviews fits right after a good test day.
Belt test date
Belt tests are [date] at [time]. Students will be called by name from the class list. Parents are welcome to watch from the side. Fees are due by [date].
Photo: A stack of new belts on a table.
What the test covers
The test covers: [list of skills]. Students who've come to class regularly have seen all of it. We won't test anything we haven't taught.
Photo: A hand-written list on the dojo wall.
Tournament signup
Tournament on [date] at [place]. It's optional. Students ages [range] can sign up with their instructor by [date]. Cost: [price].
Photo: A folded team shirt on a bench.
Congratulations (with permission)
Congratulations to [first name], who earned a [color] belt today. [He/She] has trained with us for [time], and the family said we could share it.
Photo: A belt in the student's hands, face out of frame.
Instructor, adult class and community post ideas
Meet the sensei
Meet [name], our head instructor. [He/She] has trained in [style] for [number] years and teaches kids, teens and adults. Ask [him/her] why [he/she] started.
Photo: The instructor standing on the mat, relaxed.
What this style is
What is [style]? In short: [one plain sentence]. We practice it for self-defense, fitness and focus. Come try a class and see.
Photo: A wall hanging or a simple belt rack.
Self-defense workshop
Free self-defense workshop on [date] at [time], open to everyone ages [range]. We'll teach 5 simple moves and talk about being aware of your surroundings. No sign-up needed.
Photo: A flyer on the front desk.
Our mat is clean
We clean the mats every day and wipe them between classes. If you're thinking about the germs, you're not the first person to ask. Come take a look.
Photo: A mop and a bucket by the mat.
A thank-you to families
Thank you to the families who bring their kids early, stay for the whole class and cheer from the side. You make the place.
Photo: Chairs at the edge of the mat.
A simple week of martial arts school posts
Pick 3 ideas a week. The schedule in a weekly Facebook posting plan works for most local class businesses.
3 posts a week
- MonA fear answeredFirst class, too old, not in shape.
- WedLife on the matA rule, a game or an instructor.
- FriA dateTrial class, belt test or event.
What makes a martial arts page push people away
Do
- Answer the "is it safe" and "is it for me" questions.
- Get written permission for any student's photo, name or belt result.
- Post test and event dates well ahead.
- Show instructors as people, not as tough guys.
Don't
- Post a child's face or full name without a yes.
- Promise confidence, grades or self-defense results.
- Post fight clips that make it look reckless.
- Leave an old trial class offer up after it ends.