The short version
- People find a lawyer when something is wrong. Your page should feel calm, open and human.
- Explain how things work, not what someone should do. "What happens on a first call" is safe. "How to win your case" is not.
- Never promise an outcome, and never give advice meant for one person's situation.
- Client stories only with written consent. Bar advertising rules vary by state, so check yours first.
- 2 posts a week is enough for a small firm.
Someone in your town just received a letter that scared them. They search for a lawyer, find three names and check each page for a sign that a real person works there. A calm, current page helps you get the call.
These law firm social media post ideas stay inside the rules: general, human and careful. Swap in the [brackets] and post. If you work with businesses, the business consultant post ideas show another way to teach without advising.
What makes law firm social media post ideas work
Worried people don't want a speech. They want to know you'll pick up, listen and explain things plainly.
- It explains a process, not a strategy.
- It shows a real person or a real office.
- It says how to reach you, including after hours if you offer it.
- It uses plain words, not Latin.
- It doesn't promise anything.
For the basic mix of posts, see what to post on your business Facebook Page.
Posts that explain how your office works
Fear comes from not knowing what happens next. Tell people what a first call looks like and they'll feel better about making it.
What happens on a first call
Calling a lawyer for the first time? Here's what happens at our office: we ask a few questions, tell you whether we handle your kind of matter and explain how fees work. No pressure. Call [phone].
Photo: A phone on a desk beside a legal pad.
What to bring to a first meeting
Before you come in, gather anything you've received in writing: letters, notices, emails. Bring a short list of dates. It helps us understand what's going on faster.
Photo: A folder and a pen.
How we explain fees
We explain fees at the start, in writing before any work begins. If you have questions about how billing works at our firm, ask. It's a fair thing to ask any lawyer.
Photo: A blank fee agreement, unsigned.
Our practice areas
We help people in [town] with [area 1], [area 2] and [area 3]. If your matter is something else, we'll tell you honestly and try to point you to someone who can help.
Photo: The office front door.
General information, clearly labeled
A general information post says "this is how the system works," not "this is what you should do." End each one with a pointer to a call. Our guide to Facebook call-to-action examples can help with the closing line.
Wills explained, in general
A will is a document that says who gets what and who takes care of your wishes. The rules differ by state, so it's worth a conversation. This post is general information, not legal advice. Call us to talk about your situation.
Photo: A pen and a notary stamp on a desk.
Why paperwork matters
Small businesses: written agreements are easier to follow than memories. This post is general information. If you're not sure what you need, call us.
Photo: A signed contract with details hidden.
Court day, what to expect
Court can feel intimidating. In general, you'll arrive early, go through security and wait for your case to be called. Your lawyer can walk you through what's different in [county].
Photo: The outside of the courthouse steps, no faces.
Ask a lawyer first
Before you sign anything big, ask someone who reads these for a living. A 30-minute talk can save you a lot of trouble. We're here if you need us.
Photo: A desk lamp over a stack of papers.
People and community posts
Clients choose a person. Introduce yours. A management consulting firm uses the same people-first approach for similar reasons.
Meet the attorney
Meet [name], who handles [practice area] at our firm. [He/She/They] grew up in [town], went to [school] and still lives a few blocks from the office. Ask about [hobby].
Photo: The attorney at their desk, in daylight.
Meet the person who answers the phone
Our front desk, [name], is the first voice you'll hear. [He/She/They] has been with us for [number] years and knows how to make a hard call a bit easier.
Photo: The reception desk.
Free community clinic
We're volunteering at the free legal help night at [location] on [date]. If you can't afford a lawyer, come by. We'll listen and point you in the right direction.
Photo: A table with a sign and coffee.
Thanks to the court clerks
A thank-you to the court clerks in [county]. You answer a lot of questions and keep the system moving. We appreciate you.
Photo: The courthouse door.
A careful week of law firm posts
Keep it small, steady and reviewed. Another careful trade is a translation service, which also reads everything twice.
2 posts a week
- TueHow it works or general infoWith a disclaimer if required.
- ThuA person or community noteTeam, event or thanks.
What makes a law firm page risky
Do
- Explain how things work in general.
- Add a note that posts aren't legal advice.
- Get written consent for any client story.
- Check your state bar's advertising rules.
Don't
- Promise or imply an outcome.
- Answer a specific legal question in the comments.
- Post a case result without checking the rules.
- Make jokes about people's troubles.