The short version
- A good announcement says what's changing, when, and what the customer should do, in the first 2 lines.
- For hard news like a price increase or a closure, say it plainly and early. Customers forgive a clear message and resent a vague one.
- Don't bury the date. Put it in the first line and again at the end.
- Pin the post or add the change to your Page info, so people who skip the post still find it.
- Below are 10 templates you can copy and edit in a few minutes.
Your hours changed, your prices are going up, or you're closing early for a funeral. You need to tell customers, and you don't want to write a speech. These business announcement post examples give you the words.
Pick the one that matches your news, fill in the brackets and post it.
What every announcement post needs
- What is changing, in plain words, in the first line.
- The date or time, with the day of the week.
- What the customer should do (or that they don't need to do anything).
- One way to reach you with questions.
- A photo or a plain sign if you have one, like the door sign or the new truck.
Keep it short. Announcements work best at 3 to 5 sentences. If you want the full formula for any post, see how to write a Facebook post for your business.
New hours, holiday closures and bad-weather closings
These are the posts customers look for most. Post them early, and say when you'll be back. For more about holidays, see holiday post ideas for small business.
New hours
New hours starting [date]: [days] [open] to [close]. We're now closed on [day]. Same crew, same service. Questions? Call [phone].
Photo: The new hours on your door sign
Holiday closure
We're closed [day, date] for [holiday]. We'll be back [day] at [time]. If it's an emergency, call [phone] and leave a message. We check it.
Photo: A handwritten sign on the front door
Bad-weather closure
We're closed today because of the [snow, ice, storm]. Stay safe. We'll post here when we reopen, and we'll call anyone with an appointment today.
Photo: The view out your front window
Closing early
Heads up: we close at [time] today for [reason]. Last [order, appointment] is at [time]. Back to normal hours tomorrow.
Photo: The door sign with the new closing time
How to announce a price increase
Nobody likes this post to write or read. The fix is to be direct, give a date and say why in one sentence. Don't apologize 4 times and don't make up a reason.
Price increase
Starting [date], our prices go up [amount or on which services]. Costs for [materials, supplies, fuel] have gone up and we need to keep up so we can keep doing the job right. Anything booked before [date] stays at today's price. Thank you for sticking with us.
Photo: A plain photo of your crew or your shop
Sold out
We sold out of the [item] today. We make [number] a day and they went by [time]. Message us to reserve one for [day].
Photo: The empty case or shelf
Moving, new services and a new hire
Happy news is easier. It's also a good time to include a photo and a clear ask.
We're moving
We're moving! Our last day at [old address] is [date]. We open at our new spot, [new address], on [date]. Same phone number, same people. Come see it.
Photo: The new building, or boxes at the old one
New service
We now offer [service]. Customers kept asking, so we added it. Call [phone] or message us and we'll tell you what it costs and when we can start.
Photo: The crew or equipment for the new service
New hire
Meet [name], who joined us this week as our [role]. [Name] has [one real detail, like years in the trade or where they're from]. Say hi next time you stop in.
Photo: The new hire at work, with their permission
Anniversary
[Number] years ago this week we opened our doors on [street]. Thank you to everyone who has walked in, called or told a neighbor about us. Stop in this week and say hi.
Photo: An old photo of the shop or your first day
A new hire post works well with a face. Our guide to photos for your business page shows how to take one without it looking stiff.
How to say hard news plainly
Hard news is a price increase, a closure, a long wait or a lost service. Customers can take it. What they don't like is a vague post that makes them hunt for the point.
Do
- Lead with the news in the first sentence.
- Give the date and what stays the same.
- Explain why in one honest sentence.
- Say thank you once, at the end.
Don't
- Open with 3 sentences of apology.
- Use corporate phrases like "due to unforeseen circumstances."
- Hide the date at the bottom.
- Argue with comments. Reply once and offer a call.
What to do after you post
Pin the post for a week
Pinning keeps it at the top of your Page so people see it first.
Update your Page info
Hours, address, phone and services should match the post.
Reply to every comment and message
Quick, plain answers calm worry. See how to answer Facebook messages as a business.
Post again the day before
A short reminder works. "Tomorrow we're closed. Back Tuesday at 7."